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Apple to fine-tune Gemini and use it quietly behind Siri without Google branding
Apple has confirmed that it will integrate Google's Gemini models and cloud systems as the base for the next phase of Apple Intelligence, including an updated version of Siri expected to roll out on iOS later this year. While the partnership itself did not surprise industry watchers, new details now offer a clearer view of how Apple plans to manage the technology behind the scenes.
A recent report from The Information (via 9to5Mac) says Apple will keep tight control over how Gemini operates within its ecosystem. Even though Google provides the underlying model, Apple can fine-tune it independently to ensure responses match Apple's standards and priorities. People familiar with the project said Apple may request specific changes from Google, but will otherwise handle most adjustments on its own.
Also read: Google Pixel 10a may launch sooner than expected: Check expected features, price and more
Apple and Google previously said that Gemini-based features will run on Apple devices and through Apple's Private Cloud Compute system. This setup is designed so that Google does not receive user data as part of the process. Beyond that statement, the companies shared a few technical details at the time of the announcement.
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The new report also addresses questions about branding. According to people involved in testing, current versions of the Gemini-powered Siri do not display any Google or Gemini branding in responses. While Apple could still alter this before release, the approach aligns with earlier reporting that suggested Apple plans to keep the partnership mostly invisible to users. Siri will continue to look and function like an Apple service, even though it relies on a Google-built model in the background.
Apple also expects the updated Siri to improve how it handles general knowledge questions. Instead of directing users to websites, the assistant should provide direct answers, such as basic facts about countries or explanations of scientific topics.
Also read: Apple overtakes Samsung to become the world's top smartphone brand in 2025: Report
In addition, the report says Apple wants Siri to respond better to users seeking emotional support. When users express feelings such as loneliness or discouragement, the new system is expected to offer longer and more conversational replies, similar to other AI chat tools.
However, this goal raises concerns. Past cases have shown that chat-based systems can mishandle sensitive situations, sometimes failing to guide users toward real-world help. As Apple expands Siri's role, how it manages safety in these interactions will likely draw close attention.
Source: HindustanTimes
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