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Viral Claim Says Lenskart Bans Bindi
Viral Claim Says Lenskart Bans Bindi, Tilak For Staff, Founder Peyush Bansal Responds ‘We Apologise For The Confusion’
A controversy around Lenskart has drawn attention after a post about its employee dress rules began circulating online. The claim suggested that some religious symbols were allowed while others were not, leading to strong reactions.
The issue started after a screenshot, allegedly from the company’s style guide, was widely shared. Many users questioned whether the rules treated different religious expressions equally.
Post Questions Company Policy
The screenshot was also shared by Shefali Vaidya, a writer, who raised concerns about the alleged policy. She wrote, “So I confirmed, this is genuine. This is what @peyushbansal tells his employees, hijab is okay, but bindi/tilak/Kalawa is not, for @Lenskart_com, a company that exists in Hindu majority Bharat, where most of the employees and consumers are Hindu! What do you say to this? This is page 11 of the Lenskart style guide for employees."
So I confirmed, this is genuine. This is what @peyushbansal tells his employees, hijab is okay, but bindi/tilak/Kalawa is not, for @Lenskart_com, a company that exists in Hindu majority Bharat, where most of the employees and consumers are Hindu! What do you say to this? This is… https://t.co/jQ2EPdWPJM pic.twitter.com/SWfOajOjpo— Shefali Vaidya. 🇮🇳 (@ShefVaidya) April 15, 2026
Her post led to a wave of reactions, with many users criticising the company and questioning the fairness of workplace rules.
Social Media Users React Strongly Online
Several people shared their opinions, with some calling the alleged rule unfair. A user wrote, “Hindu employees denied the right to wear kumkum/bindi, while hijab is allowed? Double standards must end."
Another added, “Thanks for this information. I will never ever buy any glasses from Lenskart. Recently, family members went to India and had their glasses done there. I’m going to tell them all not to ever spend any money in this anti-Hindu establishment."
“Just stupidity. What a shameful company is Lenskart. What’s the harm they see with bindi/ tilak. They want to run business in India and they want to hurt people’s sentiments," a person commented.
“Bindi, thika are traditions. When foreigners value us for our traditions, these desi chaps are more demeaning when it comes to upholding traditional values. Will sheikhs stop wearing robes??," a comment read.
Founder Responds To Claims
After the backlash, Lenskart founder Peyush Bansal shared a clarification on X (formerly Twitter), saying the document being discussed is outdated. He wrote, “I’ve been seeing an inaccurate policy document going viral about Lenskart. I want to speak directly that this document does not reflect our present guidelines. Our policy has no restrictions on any form of religious expression, including bindi and tilak, and we continue to review our guidelines regularly."
Hi, all. I’ve been seeing an inaccurate policy document going viral about Lenskart.I want to speak directly that this document does not reflect our present guidelines.
Our policy has no restrictions on any form of religious expression, including bindi and tilak, and we…
— Peyush Bansal (@peyushbansal) April 15, 2026
He further added, “Our grooming policy has evolved over the years and outdated versions do not represent who we are today. We apologize for the confusion and concern this situation has caused. We as a company, continue to learn and build. Any lapses in our language or policies have and will continue to be addressed."
Bansal also said, “We have thousands of team members across Bharat who wear their faith and culture proudly every day at our stores. They are Lenskart. Lenskart was built in Bharat, by Indians, for Indians. Every symbol and every tradition our people carry is a part of who we are as a company. I will never let that be compromised."
Source: News18
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