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Google Maps has changed the name of “Lake Ontario” to “Lake America” for U.S. users to reflect President Donald Trump’s executive order renaming the lake, according to a Google statement. Mr. Trump announced on Thursday (August 27, 2026) that he was changing the name of the smallest
Designer Sandeep Khosla responds to Urvashi Rautela's 'gandi copy' of Gigi Hadid saree from 2023 NMACC opening in Mumbai Published on: Aug 31, 2026, 10:16:09 IST By Sanya Panwar Prefer HTon Google Share via Copy link Sandeep Khosla reacts to Urvashi Rautela's Cannes 2026 look
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Meta's Vice President and Head for India and South East Asia, Sandhya Devanathan, is leaving the social media giant after more than a decade and is all set to join OpenAI as Vice President for South East Asia and Australia. In this newly-created role
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Pakistan’s Deputy Prime Minister Ishaq Dar and Chief of Defence Forces (CDF) Field Marshal Asim Munir on Sunday (August 30, 2026) reached Turkiye for a trilateral defence pact meeting, which also includes Saudi Arabia. Pakistan, Saudi Arabia and Turkiye signed the trilateral defence agreement
Bershka launches on Myntra, with a Gen Z-first fashion play
New Delhi, Fashion and lifestyle e-commerce major Myntra on Wednesday announced the launch of BERSHKA on its platform, giving the Inditex-owned youth fashion brand access to Myntra's 70-million-plus monthly active audience and 21 million Gen Z users, ahead of the festive season.
The street wear giant debuts with 1,200+ styles across women's and men's wear, spanning statement denims, oversized hoodies, cargos and chic dresses, targeting India's GenZ cohort on Myntra.
The tie-up strengthens Myntra's international portfolio and Gen Z proposition, aligning Bershka's runway-meets-street aesthetic with India's fashion-as-culture consumers who seek bold, style-first expressions influenced by pop culture and subcultures.
Founded in 1998 and present in 68 markets, BERSHKA embodies the excitement of defining individual style for the first time.
Having a repertoire of more than 450 international brands in its portfolio, Myntra is witnessing about 45 per cent of the demand for these brands from non-metros, with 1 in 3 customers hailing from beyond India's top cities.
Source: EconomicTimes
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