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Why Pizza 4P’s became ‘Pizza for Peace’ in Kannada
Why Pizza 4P’s Bengaluru outlet became ‘Pizza for Peace’ in Kannada: Japanese owner reveals real reason
Why Pizza 4P’s Bengaluru outlet became ‘Pizza for Peace’ in Kannada: Japanese owner reveals real reason
Owner and CEO of Pizza 4P’s, Masuko Yosuke, shared a tweet on why he opened a store in Bengaluru and the meaning behind the name.
Published on: Apr 18, 2026 12:44 PM IST By Trisha Sengupta Share via Copy link Pictures of the Bengaluru outlet of Pizza 4P’s are going viral but because of the Kannada translation of the store’s name. The image, which shows the storefront, captures “ Pizza 4P’s” written in English. However, when translated into the Indian language, it reads “Pizza for Peace”. While some thought it was a translation mistake, others enjoyed the interesting moniker. The Japanese CEO and founder of the pizza chain, Masuko Yosuke, has addressed the buzz, revealing the real reason behind the name. Pizza 4P’s Bengaluru outlet. (Screengrab (X)) His translated tweet read, “Regarding the Kannada translation of Pizza 4P’s, I’ve received an unbelievable number of comments (most of them positive), and it’s truly an honour. For those who might not know yet, let me give you a bit of background.” Also Read: US family orders Domino’s to airport terminal to avoid pricey meals, brand says ‘just plane delicious’ He added, “‘4P’s’ comes from ‘For Peace’. I named it with the hope of providing Inner Peace (peace of mind). It ties into our vision of ‘Make the world smile for peace’. From my own experiences, I believe that happiness is ultimately something you decide for yourself, and that sentiment—of wanting to be a place that can spark that—is woven into the name.”How did Pizza 4P’s journey start?
Yosuke shared, “It all started when I built a pizza oven with a mate and served it up to everyone, which led me down this path. Back then, the death of a friend triggered my depression, but I realised that ‘bringing joy to others gives my life value’, so I opened up with the mate I built the pizza oven with, and my wife. There was no fresh mozzarella in Vietnam at the time, so I started by scouting for farms, taught myself via YouTube, and spent six months experimenting in my home kitchen, eventually managing to open the pizza shop.” While opening his second branch, he ran into an unexpected problem when he was told he had “no building permit” halfway into construction. “After that, it went from private equity with a Vietnamese investor to now having a fund from Japan’s Ministry of Economy, Trade and Industry as a shareholder.” Then the pandemic hit, forcing him to shut down all 30 of his stores. He “borrowed millions from private investors to somehow scrape through.”Why expand to India?
The owner of the Vietnam-based Japanese Italian pizza restaurant shared, “My decision to expand into India had personal reasons too. Long before starting 4P’s, during a time when I was lost, I spent about six months in Rishikesh in northern India training in yoga and meditation, and tried fasting for a week for the first time. India is the place that literally changed my life. That’s why, with such a special connection, I chose this land. Now, in our third year here, I’ve moved over with my wife and our two daughters as a family. It’s a tough market, so I’m taking the lead myself and diving in. “ Also Read: Employee shouts ‘appraisal kab hoga’ while CEO dances onstage in Delhi NCR. Watch After the Bengaluru store, which is set to open on July 4, he plans to open another outlet in Mumbai BKC in 2027. He also shared his plans to take “Asia’s Pizza 4P’s” to “the world’s Pizza 4P’s”. ABOUT THE AUTHOR Trisha Sengupta Trisha Sengupta works as Chief Content Producer at Hindustan Times with over six years of experience in the digital newsroom. Known for her ability to decode the internet’s most talked-about moments, she specialises in high-engagement storytelling that bridges the gap between viral trends and traditional journalism. Throughout her tenure, Trisha has focused on the intersection of technology, finance, and human emotion. She frequently covers personal finance and real estate struggles in hubs like Gurgaon, Bengaluru, and Hyderabad, while also documenting the unique challenges of the NRI experience. Her work often highlights the movements and philosophies of global newsmakers and personalities like Elon Musk, Mukesh Ambani, Nikhil Kamath, Dubai crown prince, and MrBeast. From reporting on Amazon or Meta layoffs and startup culture to the emergence of AI-driven platforms like Grok and xAI, she provides a grounded and empathetic perspective on the stories shaping our world. When not decoding the internet, Trisha is likely offline: lost in a book, exploring a historical ruin, or navigating the world as a solo traveler. She balances her fast-paced career with family time and a healthy dose of curiosity, currently trading her "human" sources for silicon ones as she masters AI to future-proof her storytelling.Read More Bengaluru Pizza Get Latest Updates on Trending News Viral News, Video, Photos and Weather Updates of India and around the world Home/Trending/Why Pizza 4P’s Bengaluru Outlet Became ‘Pizza For Peace’ In Kannada: Japanese Owner Reveals Real Reason See LessPictures of the Bengaluru outlet of Pizza 4P’s are going viral but because of the Kannada translation of the store’s name. The image, which shows the storefront, captures “ Pizza 4P’s” written in English. However, when translated into the Indian language, it reads “Pizza for Peace”. While some thought it was a translation mistake, others enjoyed the interesting moniker. The Japanese CEO and founder of the pizza chain, Masuko Yosuke, has addressed the buzz, revealing the real reason behind the name.
His translated tweet read, “Regarding the Kannada translation of Pizza 4P’s, I’ve received an unbelievable number of comments (most of them positive), and it’s truly an honour. For those who might not know yet, let me give you a bit of background.”
Also Read: US family orders Domino’s to airport terminal to avoid pricey meals, brand says ‘just plane delicious’
He added, “‘4P’s’ comes from ‘For Peace’. I named it with the hope of providing Inner Peace (peace of mind). It ties into our vision of ‘Make the world smile for peace’. From my own experiences, I believe that happiness is ultimately something you decide for yourself, and that sentiment—of wanting to be a place that can spark that—is woven into the name.”
While opening his second branch, he ran into an unexpected problem when he was told he had “no building permit” halfway into construction. “After that, it went from private equity with a Vietnamese investor to now having a fund from Japan’s Ministry of Economy, Trade and Industry as a shareholder.”
Then the pandemic hit, forcing him to shut down all 30 of his stores. He “borrowed millions from private investors to somehow scrape through.”
Also Read: Employee shouts ‘appraisal kab hoga’ while CEO dances onstage in Delhi NCR. Watch
After the Bengaluru store, which is set to open on July 4, he plans to open another outlet in Mumbai BKC in 2027. He also shared his plans to take “Asia’s Pizza 4P’s” to “the world’s Pizza 4P’s”.
Source: HindustanTimes
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