“Urban India has embraced a new level of convenience”: Amazon’s Amit Agarwal on quick commerce expansion

Amazon is accelerating its push into quick commerce through Amazon Now, saying it is opening two new micro-fulfilment centres (MFCs) per day on average as urban demand for instant delivery surges. The company expects to cross 300 MFCs across Bengaluru, Delhi and Mumbai by year-end, he said.

In a post on X, Amazon's SVP emerging markets, Amit Agarwal who also heads India, said the response to Amazon Now has been “extraordinary”. “Seeing urban India embrace a new level of convenience, getting what they need exactly when they need it, reinforces why we keep pushing the boundaries of what's possible in e-commerce,” he wrote.Amazon's aggressive expansion comes at a time when India's quick commerce market led by Blinkit (Eternal), Zepto and Swiggy Instamart is witnessing intense competition. While Swiggy is out in the market to raise Rs 10,000 crore through a qualified institutional placement (QIP), Zepto is aiming to file for an IPO soon.

Source: EconomicTimes
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