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UK nutritionist explains the best blueberry option to buy for maximum benefits
Fresh, dried or frozen? UK nutritionist shares best blueberry option to buy for maximum nutritional benefits
Fresh, dried or frozen? UK nutritionist shares best blueberry option to buy for maximum nutritional benefits
Blueberries are superfoods packed with antioxidants, but they come with a hefty price tag. Zib shares the best option to get the most bang for your buck.
Published on: Mar 14, 2026 1:28 PM IST By Eshana Saha Share via Copy link Blueberries may be tiny, but they pack a powerful nutritional punch. Many people love adding a handful to their morning yoghurt or smoothies, thanks to their sweet flavour and impressive antioxidant profile. However, these little berries can also be surprisingly expensive, which makes it important to ensure you are getting the maximum health benefits for what you pay. From frozen and fresh to dried, and even organic versus non-organic options, the variety you choose can make a real difference in both nutrition and value. Fresh, dried or frozen? Read more to find out which blueberry option is the best! (Unsplash) Also Read | How many cups of coffee can you drink in a day? UK nutritionist explains what happens when you drink 1 to 4 cups a day Zib Atkins, a longevity and health optimisation coach, certified clinical nutritionist and NHS health trainer, and the co-founder of Ayus Wellness Ltd, is breaking down the science behind choosing the best option when it comes to buying blueberries. In an Instagram video shared on March 13, the nutritionist highlights, “Most people think that fresh blueberries are the best. I think that's wrong. Let me explain why and which of these three (fresh, dried, and frozen) is really the best for your health, for your brain, and saving you some money, too.”Blueberries are packed with nutrients
According to Zib, blueberries are among the most nutrient-dense fruits on the planet. Packed with powerful compounds and polyphenols, they help stimulate the growth of new brain cells – a process known as neurogenesis – which plays a key role in supporting cognitive function and keeping the mind sharp. He explains, “Blueberries are one of the most nutrient-dense fruits on the planet. They're packed with something called pterostilbene, which stimulates neurogenesis, which is the growth and birth of new brain cells. It's similar to resveratrol, but far more potent.” However, despite their impressive health benefits, blueberries can be quite expensive. This makes it important to choose the right option so you can maximise their nutritional value while getting the best value for your money. Zib explains which option is best: dried, fresh, or frozen blueberries.Dried blueberries
Zib points out that most varieties of dried blueberries are often coated in added sugar or concentrated apple juice, which significantly reduces their health benefits. In addition, the drying process can diminish a large portion of their polyphenol content, meaning much of their nutritional goodness is lost along the way. The nutritionist explains, “First up is dried. Now, the problem with these is that most are coated in sugar or concentrated apple juice. Plus, they're dehydrated. They've not got as much water, so they're not as filling. And research has shown that the drying process reduces the polyphenol content, like resveratrol, massively by more than 50 percent in most cases.”Fresh blueberries
Zib highlights that the main issue with fresh blueberries is that they begin to lose nutrients quickly while sitting on supermarket shelves. While berries picked straight from the bush and eaten immediately would offer the highest nutrient density, the same cannot be said for blueberries that have spent days – or even weeks – in storage before reaching your plate. He explains, “Next up is fresh. Now, yes, if you were picking these straight off of the bush, they'd be maximum in terms of nutrient density, but in the supermarket, they're sitting there for days, if not weeks, and that plummets right down.”Frozen blueberries
Zib emphasises that when blueberries are frozen at the source, they are able to retain the maximum amount of polyphenols. In fact, some research even suggests that the polyphenol content may increase during the freezing process. For this reason, he recommends opting for frozen blueberries to get the best nutritional value for your money. He explains, “Third, you got frozen. Now, when these are frozen at source, they maintain maximum nutrient density, meaning you're getting the best value for money. Research has even shown their polyphenol content goes up when they're frozen, too. So, what's the best option? Go frozen.”Organic or non-organic?
The nutritionist recommends opting for organic blueberries whenever possible, as conventionally grown varieties are among the fruits most heavily sprayed with pesticides – a factor that can ultimately be harmful to your health. Zib stresses, “Just remember, always choose organic because non-organic blueberries are one of the most heavily sprayed fruits on the market. And that kind of stuff isn't good for your health.” Note to readers: This article is for informational purposes only and not a substitute for professional medical advice. It is based on user-generated content from social media. HT.com has not independently verified the claims and does not endorse them. ABOUT THE AUTHOR Eshana Saha Eshana Saha is a fresh face in lifestyle and cultural journalism, bringing a refined, multidisciplinary perspective to the intersection of entertainment, fashion and holistic wellbeing. With less than a year of professional experience, she has quickly adapted to high-pressure editorial environments and currently works full-time with HT Media. Prior to this, she interned for nearly six months with Hindustan Times’ entertainment and lifestyle vertical, where she gained hands-on experience in digital reporting, trend analysis and editorial storytelling. Based in New Delhi, Eshana specialises in comprehensive coverage of major cultural moments — from international film press tours to the curated aesthetics of global fashion showcases, award shows and music-centred events. She holds a Bachelor’s degree in English from St Xavier’s University, Kolkata, and a Master’s degree in English from the University of Delhi, equipping her with a strong academic foundation and a keen ability to deconstruct complex cultural trends into clear, high-impact narratives. Beyond the red carpet, Eshana has developed a growing focus on health and wellbeing reporting. She bridges the gap between celebrity-driven trends and practical, evidence-informed lifestyle advice, ensuring her work remains both aspirational and grounded in editorial rigour. She has extensively covered the health implications of Delhi’s air pollution crisis, while also playing a key role in amplifying expert-led insights on women’s health and mental wellbeing, helping translate complex medical perspectives into informed, impactful public awareness. An artist at heart, she explores multiple creative forms — from visual arts and music to culinary experiments — and brings a creative’s eye for nuance, texture and detail to every story. Whether analysing runway dynamics or examining emerging wellness movements, she remains committed to accuracy and the highest standards of contemporary journalistic ethics.Read More Superfoods App Exclusive Fruit Catch every big hit, every wicket with Crick-it, a one stop destination for Live Scores, Match Stats, Quizzes, Polls & much more. Explore now!.Catch your daily dose of Fashion, Taylor Swift, Health, Festivals, Travel, Relationship, Recipe and all the other Latest Lifestyle News on Hindustan Times Website and APPs. News / Lifestyle / Health / Fresh, Dried Or Frozen? UK Nutritionist Shares Best Blueberry Option To Buy For Maximum Nutritional Benefits See Less
Blueberries may be tiny, but they pack a powerful nutritional punch. Many people love adding a handful to their morning yoghurt or smoothies, thanks to their sweet flavour and impressive antioxidant profile. However, these little berries can also be surprisingly expensive, which makes it important to ensure you are getting the maximum health benefits for what you pay. From frozen and fresh to dried, and even organic versus non-organic options, the variety you choose can make a real difference in both nutrition and value.
Also Read | How many cups of coffee can you drink in a day? UK nutritionist explains what happens when you drink 1 to 4 cups a day
Zib Atkins, a longevity and health optimisation coach, certified clinical nutritionist and NHS health trainer, and the co-founder of Ayus Wellness Ltd, is breaking down the science behind choosing the best option when it comes to buying blueberries. In an Instagram video shared on March 13, the nutritionist highlights, “Most people think that fresh blueberries are the best. I think that's wrong. Let me explain why and which of these three (fresh, dried, and frozen) is really the best for your health, for your brain, and saving you some money, too.”
He explains, “Blueberries are one of the most nutrient-dense fruits on the planet. They're packed with something called pterostilbene, which stimulates neurogenesis, which is the growth and birth of new brain cells. It's similar to resveratrol, but far more potent.”
However, despite their impressive health benefits, blueberries can be quite expensive. This makes it important to choose the right option so you can maximise their nutritional value while getting the best value for your money. Zib explains which option is best: dried, fresh, or frozen blueberries.
The nutritionist explains, “First up is dried. Now, the problem with these is that most are coated in sugar or concentrated apple juice. Plus, they're dehydrated. They've not got as much water, so they're not as filling. And research has shown that the drying process reduces the polyphenol content, like resveratrol, massively by more than 50 percent in most cases.”
He explains, “Next up is fresh. Now, yes, if you were picking these straight off of the bush, they'd be maximum in terms of nutrient density, but in the supermarket, they're sitting there for days, if not weeks, and that plummets right down.”
He explains, “Third, you got frozen. Now, when these are frozen at source, they maintain maximum nutrient density, meaning you're getting the best value for money. Research has even shown their polyphenol content goes up when they're frozen, too. So, what's the best option? Go frozen.”
Zib stresses, “Just remember, always choose organic because non-organic blueberries are one of the most heavily sprayed fruits on the market. And that kind of stuff isn't good for your health.”
Note to readers: This article is for informational purposes only and not a substitute for professional medical advice. It is based on user-generated content from social media. HT.com has not independently verified the claims and does not endorse them.
Source: HindustanTimes
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