What is Captagon and why is it called ‘Jihadi drug’? ExplainedCaptagon is the common street name historically associated with Fenethylline, a synthetic stimulant drug originally developed in the 1960s. Updated on: May 16, 2026 1:58 PM IST By Prawesh Lama | Edited by Shivam Pratap Singh Share
HR calls out colleague, management in resignation email over employee treatmentAn HR professional’s instant resignation email slamming toxic management and a colleague has sparked a massive discussion online. Updated on: May 16, 2026 1:13 PM IST By Trisha Sengupta Share via Copy link A LinkedIn
'Bindaas aaram karo': Manager offers 2-day period leave to female employee, internet dividedA WhatsApp chat between a manager and a newly joined female employee about period leave has divided the internet. Updated on: May 16, 2026 1:41 PM IST By Bhavya Sukheja Share via Copy link A manager’s
Step inside Rajeev Khandelwal’s stunning triplex Mumbai home with earthy interiors and cosy cornersHere’s a sneak peek into Rajeev Khandelwal’s Mumbai triplex featuring chic interiors, warm lighting and stylish décor. Published on: May 16, 2026 1:56 PM IST By Anukriti Srivastava Share via
Climate Change crisis: IMD to change parameters to declare heatwavesClimate Change crisis: IMD to change parameters to declare heatwaves Updated on: May 16, 2026 1:37 PM IST PTI Share via Copy link Thiruvananthapuram, The IMD, along with its technical partners
, the state cybercrime department, has initiated action against the alleged illegal operations of across the state and issued notices to to remove applications facilitating unauthorised bike taxi operations, according to a report by The on Friday
Booked for the screen: Upcoming movies and web series adapted from bestsellersRanveer Singh might not be seen as Lord Shiva in the film adaptation of The Immortals of Meluha. But these stories from books are headed to your screen Published on: May 16
Social media CEOs once again are being called to testify before the Senate in light of mounting legal and public pressure to protect young users on their platforms. The leaders of Meta, Alphabet, TikTok and Snap were invited to testify next month before the Senate Judiciary Committee
Truecaller launches adVantage, an AI platform to boost business engagement
Truecaller has introduced adVantage, an AI-powered platform designed to help businesses engage users more effectively across its communication ecosystem. The new tool uses real-time insights and machine learning to deliver personalized messages, improve targeting, and enhance business outcomes.
The platform taps into Truecaller's vast user data, analyzing interactions while maintaining privacy through anonymized and aggregated information. This allows businesses to reach the right audiences with relevant offers and ads, while users receive communications tailored to their interests.
Also read: Nothing Phone 4a Pro 5G mobile in works: Price, specifications, and features to expect
adVantage integrates with multiple Truecaller services, including Business Messaging and contextual advertising, offering companies a unified way to manage campaigns. The platform's AI engine continuously learns from user behavior, helping brands improve engagement and uncover actionable insights.
Rishit Jhunjhunwala, Global CEO of Truecaller, said, “In a world moving away from broad targeting, relevance is the new currency. adVantage helps businesses understand users' needs and deliver value through every interaction. This platform is central to our strategy to build scalable growth engines and redefine how businesses create impact.”
Also read: AI models now capable of passing toughest CFA exam, study shows
The platform is structured around three modules - Discover, Engage, and Perform, which automate audience targeting and campaign optimization:
During its pilot phase, adVantage increased click-through rates by up to 50% and reached more than 200 million users. Performance improvements were particularly notable in sectors like automotive, fintech, edtech, and e-commerce. Early tests on Truecaller's business messaging platform showed open rates rose by 400%.
Also read: YouTube Premium Lite subscription plan launched in India: Prices start at…
Liniker Seixas, adVantage Lead at Truecaller, said, “The platform continuously learns and adapts, giving businesses the tools to make smarter decisions and achieve stronger results. Every campaign becomes more precise and effective over time, maximizing return on investment.”
Truecaller plans to roll out adVantage across additional use cases, which aims to help partners strengthen engagement, reach the right audiences, and convert attention into tangible business results.
Source: HindustanTimes
Related Posts: India Is Close To Launching Its Own Truecaller-Like Caller ID System For 4G And 5G Users Truecaller’s Game Over Truecaller Introduces Voicemail For Android Users In India Sam Pitroda Says ‘Indians Are Designed To Serve Others’ Housing designed to combat loneliness wins top architecture award L&T Semiconductors has designed Akshaye Khanna's Look In Dhurandhar Was Designed Around THESE Details After Russia, Hezbollah Deploys Fibre-Optic Drones Designed To Evade Israeli Detection Ring In 2026 With These 9 Festive Recipes Designed For Effortless Entertaining Viral '19-Minute Video' Link Is Malware Designed To Steal Your Bank Balance
The Election Commission has ordered a probe into allegations of foreign nationals voting in the Tamil Nadu Assembly election. Police arrested ten foreign nationals attempting to fly out after noticing indelible ink on their fingers. These individuals, from Sri Lanka, the UK, and Canada
1 days ago
Ankur Warikoo's old video on life in Mumbai versus Bangalore has gone viral following the big announcement that he is shutting down his courses business despite the venture generating over ₹100 crore in revenue and ₹25 crore in profits over the last 5 years
1 days ago
Don't miss out on muskmelon this summer: Fortis Delhi gastroenterologist shares its health benefitsMuskmelon is an underrated fruit that provides multiple health benefits in summer, explains Dr Shubham Vatsya. Updated on: May 16, 2026 1:46 PM IST By Debapriya Bhattacharya Share via Copy link Summer
1 days ago
Indian national record holders Animesh Kujur and Mohammed Afsal demolished the rest of the field, as both runners delivered gold-medal performances at the Saudi Athletics Grand Prix 2026 in Riyadh on Friday. Competing at the Princess Nourah bint Abdulrahman University Stadium
1 days ago
Avani cards second lowest score of the day to make cut in GermanyAvani cards second lowest score of the day to make cut in Germany Published on: May 16, 2026 1:44 PM IST PTI Share via Copy link Hamburg , Avani Prashanth emerged as the lone Indian to make the cut at the Amundi German Masters after
1 days ago
As a child, Reble often felt she was watching life from the sidelines. Now, at 24, the rapper has become one of the most compelling new voices in Indian hip-hop. Hailing from the rain-soaked hills of Meghalaya in India's northeast, Reble raps in English as well as Khasi and Jaintia - indigenous
1 days ago
Arm Holdings faces an antitrust probe by the U.S. Federal Trade Commission over the British chip designer’s licensing of its semiconductor technology, part of global scrutiny of the business, Bloomberg News reported on Friday. The FTC is investigating whether Arm is trying to illegally
1 days ago
The court granted him bail on a personal bond of Rs 50,000 along with one surety of the like amount. Businessman Robert Vadra was granted bail by Delhi’s Rouse Avenue Court on Saturday in the money laundering case linked to the Shikohpur land deal
1 days ago
Assault on woman lawyer: SC asks police to conclude probe quickly, ensure her protectionAssault on woman lawyer: SC asks police to conclude probe quickly, ensure her protection Published on: May 16, 2026 11:02 AM IST PTI Share via Copy link New Delhi
1 days ago
Jasprit Bumrah made his Mumbai Indians captaincy debut vs Punjab Kings in Dharamsala. Fast bowler Jasprit Bumrah made his captaincy debut for Mumbai Indians on Thursday, becoming the 10th player to lead the franchise in the IPL. Bumrah took charge of the five-time champions after both Hardik Pandya
1 days ago
JEE Advanced 2026 Exam: JEE Advanced 2026 Exam Tomorrow: The Indian Institute of Technology (IIT) will conduct the JEE Advanced 2026 on Sunday, May 17, 2026. The examination will be held in two different shifts, Paper 1 from 9:00 AM to 12:00 PM and Paper 2 from 2:30 PM to 5:30 PM
1 days ago
The Eurovision Song Contest reaches its grand final on Saturday night, with Finland, Greece and Australia among the favourites to win. The show is taking place in Vienna, which seems to have prompted half of the contestants to throw an operatic riff into their song, whether it needs it or not
1 days ago
![Cannes [France], May 16 (ANI): Two-time Oscar nominee John Travolta was presented with an honorary Palme d’Or ahead of the world premiere of his feature](http://newsorbit360.com/files/news/en/imgs/john-travolta-receives-surprise-honorary-palme-d.webp?height=520)
Cannes [France], May 16 (ANI): Two-time Oscar nominee John Travolta was presented with an honorary Palme d’Or ahead of the world premiere of his feature directorial debut, ‘Propeller One-Way Night Coach’ at the Cannes Film Festival 2026. The honour was presented by Cannes chief Thierry
1 days ago
Prime Minister Narendra Modi’s visit to the United Arab Emirates (UAE) on Friday delivered major strategic and economic gains for India, with the two countries signing agreements to strengthen cooperation in energy security and petroleum storage. As part of the understanding
1 days ago
Soft And Fluffy Egg White Bhurji With Colourful Vegetables For Healthy Meal PreparationLean egg white bhurji combines egg whites, fresh vegetables, and mild spices to create a low-calorie high-protein meal suitable for balanced eating. Updated on: May 16
1 days ago
Hyderabad, May 16 (PTI) Telangana Chief Minister A Revanth Reddy left for Delhi on Saturday morning for a brief visit. He is scheduled to attend the wedding reception of the son of Telangana High Court Chief Justice Aparesh Kumar Singh in the national capital this evening, official sources said
1 days ago
Milk may look the same in your glass—but not all cows’ milk is identical. Over the past few years, A2 milk has gained popularity in India and globally, often marketed as a “healthier" or “easier-to-digest" alternative to regular milk. But is it really better than A1 milk
1 days ago
US President Donald Trump's visit to Beijing ended with a tour of Zhongnanhai, the exclusive, heavily guarded 14th Century compound where top Chinese leaders live and work. Xi leading him on the tour was yet another moment for the cameras in a two-day trip heavy on pageantry but scant on details
1 days ago
Institutional investors took new positions in ranging from to during the first quarter of the year, positioning them to profit from a red-hot rally that extended into the second quarter, according to a Reuters overview of filings from some 6,600 hedge funds, pension funds
1 days ago
Indian who called Japan home for 30 years fears deportation, breaks down crying: ‘My children only speak Japanese’The Indian man who has lived in Japan for over 3 decades runs a curry restaurant near Tokyo. Published on: May 16, 2026 9:19 AM IST By Trisha Sengupta Share via Copy link An Indian
1 days ago
5 from Jaipur family at the centre of paper leak case cleared NEET in 2025Dinesh Biwal, along with his brother Mangilal Biwal and Mangilal's son Vikas Biwal, was arrested in connection with the NEET paper leak. Published on: May 16, 2026 10:45 AM IST By Trisha Sengupta Share via Copy link Five
1 days ago
Protein Rich Dahi Paratha With Tangy Flavour And Balanced Nutrition For Breakfast TimeHigh-protein dahi paratha combines yoghurt, whole wheat flour, and spices to create a soft breakfast flatbread with balanced flavour and protein-rich nutrition. Updated on: May 16
1 days ago
Iran on Friday urged India to continue investing in the strategically important Chabahar Port despite growing pressure from US sanctions, with Iranian Foreign Minister Abbas Araghchi describing the project as a major symbol of India-Iran cooperation
1 days ago
Pakistan’s former Prime Minister Imran Khan’s sister moved the Islamabad High Court, challenging his “prolonged solitary confinement” at Adiala Jail, calling it illegal and a violation of fundamental rights, according to a media report on Friday (May 15, 2026)
1 days ago
faces an antitrust probe by the U.S. over the British chip designer's licensing of its , part of global scrutiny of the business, Bloomberg News reported on Friday.The FTC is investigating whether Arm is trying to illegally monopolize parts of the semiconductor market, the report said
1 days ago
Manipur: Talks on for release of those still in captivity of armed groupsManipur: Talks on for release of those still in captivity of armed groups Published on: May 16, 2026 11:34 AM IST PTI Share via Copy link Imphal, Talks are underway among civil society organisations
1 days ago
Career Horoscope Today for May 16, 2026: Quiet progress may actually begin to show visible resultsCareer Horoscope Today, May 16, 2026: Get career astrological predictions to help you prosper at your workplace. Published on: May 16, 2026 8:34 AM IST By Kishori Sud Share via Copy link Aries Your
1 days ago
