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Mumbai woman earns from business in Sweden
‘I earn in Sweden, invest in Indian properties’: Mumbai woman on starting her business after relocating
‘I earn in Sweden, invest in Indian properties’: Mumbai woman on starting her business after relocating
A Mumbai woman told Hindustantimes.com about building a business in Sweden after being fired, while keeping investments in India.
Updated on: Aug 15, 2026, 08:36:14 IST By Trisha Sengupta Prefer HTon Google Share via Copy link Starting over in a foreign country can shatter your confidence, but it can also reveal your true strength. When Mumbai-born Jyoti Wakchaure moved to Gothenburg, Sweden, on a dependent visa, she never expected to build her own digital company. Speaking with Hindustantimes.com, she opened up about the raw reality of navigating immigrant life. After facing a shocking, abrupt firing from her job, she turned adversity into ambition by launching a social media agency during the pandemic. Today, earning a decent income while balancing investments in India, she credits the Scandinavian lifestyle with helping her rediscover her identity and voice. The Mumbai-born CEO who started her own business after relocating to Sweden. (Jyoti Wakchaure) Wakchaure described how her life has been by sharing her best and worst memories after relocating. “My best memory would be of course when my daughter was born in Sweden and I got to experience this beautiful moment in the old fashion way (natural birth) and it was extremely special.” Also Read: Dharavi-born techie lands ₹2 crore US job, gets green card and buys parents a house She recounted, “My worst memory/experience would be when I got fired from my job without any prior information and it was pretty shocking. It was quite sudden and unfair.”When did she relocate?
The expat said she relocated in 2016, adding, “My husband got a job offer and so I moved on a dependent visa.”How did she start her business?
The founder told Hindustantimes.com, “I started my content creation as a side hustle and my YouTube channel in 2018 and then started my company in 2020 during the pandemic, offering social media marketing services to local small businesses. As my YouTube channel grew and my network within Sweden grew, I started working with Swedish clients too.”How much does she earn?
Wakchaure revealed, “ ₹1 lakh per month on average.” Also Read: Kanpur girl leaves ₹4 LPA job at TCS to make nearly ₹14 LPA on her own terms: ‘Couldn’t afford expensive education’ Talking about her investments, she continued, “I mostly have my investments in India as in property and recently started investing in Sweden as well. My business expenses are about 15000 ₹for apps and editing software. My expenses are limited as I mostly work from home and do not need an office space which is a huge saving in itself.”“Sweden changed me”
“I think I have changed a lot after moving to Sweden. There are pros and cons to every place but I think I became more calm, kind, punctual, independent and started liking the ways of Sweden. I am grateful that I have built my career and life in Sweden. I rediscovered myself and found a new identity,” Wakchaure said. ABOUT THE AUTHOR Trisha Sengupta Trisha Sengupta works as Chief Content Producer at Hindustan Times with over six years of experience in the digital newsroom. Known for her ability to decode the internet’s most talked-about moments, she specialises in high-engagement storytelling that bridges the gap between viral trends and traditional journalism. Throughout her tenure, Trisha has focused on the intersection of technology, finance, and human emotion. She frequently covers personal finance and real estate struggles in hubs like Gurgaon, Bengaluru, and Hyderabad, while also documenting the unique challenges of the NRI experience. Her work often highlights the movements and philosophies of global newsmakers and personalities like Elon Musk, Mukesh Ambani, Nikhil Kamath, Dubai crown prince, and MrBeast. From reporting on Amazon or Meta layoffs and startup culture to the emergence of AI-driven platforms like Grok and xAI, she provides a grounded and empathetic perspective on the stories shaping our world. When not decoding the internet, Trisha is likely offline: lost in a book, exploring a historical ruin, or navigating the world as a solo traveler. She balances her fast-paced career with family time and a healthy dose of curiosity, currently trading her "human" sources for silicon ones as she masters AI to future-proof her storytelling.Read More Sweden Investment Discover the latest Trending News, viral videos, social media stories and unusual events from India and around the world. Stay updated with the topics everyone is talking about. Home/Trending/‘I Earn In Sweden, Invest In Indian Properties’: Mumbai Woman On Starting Her Business After Relocating See LessStarting over in a foreign country can shatter your confidence, but it can also reveal your true strength. When Mumbai-born Jyoti Wakchaure moved to Gothenburg, Sweden, on a dependent visa, she never expected to build her own digital company. Speaking with Hindustantimes.com, she opened up about the raw reality of navigating immigrant life. After facing a shocking, abrupt firing from her job, she turned adversity into ambition by launching a social media agency during the pandemic. Today, earning a decent income while balancing investments in India, she credits the Scandinavian lifestyle with helping her rediscover her identity and voice.
Wakchaure described how her life has been by sharing her best and worst memories after relocating. “My best memory would be of course when my daughter was born in Sweden and I got to experience this beautiful moment in the old fashion way (natural birth) and it was extremely special.”
Also Read: Dharavi-born techie lands ₹2 crore US job, gets green card and buys parents a house
She recounted, “My worst memory/experience would be when I got fired from my job without any prior information and it was pretty shocking. It was quite sudden and unfair.”
Also Read: Kanpur girl leaves ₹4 LPA job at TCS to make nearly ₹14 LPA on her own terms: ‘Couldn’t afford expensive education’
Talking about her investments, she continued, “I mostly have my investments in India as in property and recently started investing in Sweden as well. My business expenses are about 15000 ₹for apps and editing software. My expenses are limited as I mostly work from home and do not need an office space which is a huge saving in itself.”
Source: HindustanTimes
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