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Meet Diya Joukani, ‘Cool Girl From India’ Who Rides A JCB, Walks A Goat & Flaunts High-Fashion
Meet Diya Joukani, ‘Cool Girl From India’ Who Rides A JCB, Walks A Goat & Flaunts High-Fashion
What really makes someone ‘cool’? Is it the way they talk, the way they walk, or the confidence with which they carry their fashion choices? Sometimes, it’s simply an unapologetic attitude. One such personality has taken social media by storm with her swag, bold street-style looks and undeniable confidence.
Dubbed the “coolest" viral sensation by netizens, Diya Joukani is grabbing eyeballs for her careless spirit. Play any clip on her page, and you’re instantly pulled into her unpredictable world. One moment she’s sipping chai at a local eatery, the next she’s casually walking a goat. Whether walking through chaotic streets, hopping onto a JCB, clinging to moving autos or making dramatic restaurant entries, she turns the most ordinary moments into viral content.
A post shared by 🪔 (@diyajoukani)
Who is Diya Joukani?
Diya Joukani is a Mumbai-based fashion designer. With around 70 posts and nearly 2.7 lakh followers, her feed is filled with videos showcasing her unique style and creations.
A Fashion Designer: Diya designs and curates high-end clothing pieces; she has featured many of them in her videos.
Social Media as a Showcase: Instead of traditional campaigns, she uses short Reels to present her designs and increase brand visibility.
Diya’s Duniya: She recently launched her website, Diya’s Duniya, which serves as a dedicated space to display and sell her creations, taking her fashion identity beyond.
How the Trend Works
The Format: Videos typically start in a calm setting, often set to music like Frank Ocean’s Nights. Diya strolls through public streets, and shortly after, an unexpected action or moment occurs. The shift is quick, yet the overall tone remains composed. At its core, the focus is always on her outfit.
Fashion in Everyday Spaces: She wears detailed, high-fashion outfits against ordinary backdrops like markets, streets, and cafés. It creates the contrast between the clothing and the location
Expression and Energy: Her facial expressions remain neutral, her movements controlled and consistent, which has become a signature element of the “cool girl" persona.
Public Spaces as Part of the Frame: Vendors, pedestrians, and children appear naturally in the background. The city and its elements become a part of the storytelling.
Diya Joukani’s Videos Spark a Global Trend
Diya’s content consistently garners millions of views on Instagram, but it was her February
10 video that catapulted her to global glory:
After this video went viral, creators around the world began replicating her style:
In London, creators made videos featuring similar walks through city streets and cafés.
A post shared by Riz (@rizhouari)
In Beirut, the format included bike rides and roadside stops.
A post shared by رنا Rana (@arabiancurlygirl)
In Moscow, the video was filmed in snowy outdoors.
A post shared by DIIA (@shepitsyna)
In Bengaluru, a tourist followed the format to showcase local food and transport.
A post shared by adrian (@adrnschm)
Despite countless adaptations, Diya Joukani remains the original creator behind the viral “cool girl from India" trend.
Source: News18
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