In the entire first half of The Devil, director-writer Prakash Veer walks on a thin rope and manages to stay balanced. It's a film with the hero playing dual roles and set against a political backdrop. Add the good-vs-evil trope, and you get three overused themes of commercial cinema
Indian employees volunteer hard, says a new study
Indian employees volunteer hard, says a new study
One in every three employees in Indian companies has participated in a volunteering activity in the last year, as opposed to one in five employees globally. That is an approximation of percentages-based data from Goodera's Volunteering Quotient (VQ) Report 2025. According to the report, 31% of the workforce in Indian companies have participated in a volunteering activity in the last year, surpassing the global benchmark of 22%.
The zeal for volunteering is greater in smaller firms (defined as those with fewer than 5000 employees). These firms report 44% workforce participation in volunteering activities. Sector leaders include technology (35%) and financial services (31%). This is also underscored by 3.5 hours per volunteer on an average, reflecting both depth of engagement and consistency across programmes.
The report notes that the Indian workforce being among the youngest in the world, with Gen Z and millennials together accounting for nearly 75% of employees, volunteering is bound to come into sharp focus. For these young employees, volunteering is a pathway to personal growth, purpose-driven leadership, and community connection.
Beyond this demographic and cultural shift, a set of clearly recognisable factors promote volunteering. They are: worsening mental health at workplaces, and organisational enablers such as volunteering platforms, policies and flagship volunteering campaigns.
In survival mode
More than 50% of Indian employees report operating in survival mode, driven by excessive workloads and a diminished sense of belonging. A landmark Oxford study by William Fleming underscores this trend, highlighting how volunteering improves mental health, combats loneliness and builds stronger workplace culture. With more employees reporting stress and disconnection at work, volunteering is emerging as a proven lever to foster belonging and wellbeing while allowing people to give back to society.
The VQ Report also shows that access drives action. Companies offering formal enablers see significantly higher participation. Volunteering Time-Off (VTO) raises workforce participation by 2x. Matching grants: increase participation from 21% to 60% (2.9x). Giving platforms lift participation from 30% to 43%. Flagship volunteering campaigns drive participation from 27% to 40%.
Overall, workforce participation in volunteering is 2x higher in companies with these enablers compared to peers without them, proving that structured support is key to scaling employee volunteering.
City-level trends
Volunteering in India is also taking on a distinctly local flavour, with different cities shaping the movement in unique ways. According to the VQ Report 2025, Bengaluru records the highest volunteer turnout per event with an average of 65 volunteers, followed closely by Pune (61) and Chennai (60). These tech-driven hubs have emerged as the strongest centres of employee mobilisation, reflecting their younger, innovation-focused workforces.
“Volunteering is no longer about symbolic acts. It is becoming a platform where community needs are met, employees find purpose and future leaders are shaped,” says Abhishek Humbad, founder and CEO, Goodera.
Published - November 26, 2025 05:00 pm IST
employment / employer / employee
Source: The Hindu
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In the entire first half of The Devil, director-writer Prakash Veer walks on a thin rope and manages to stay balanced. It's a film with the hero playing dual roles and set against a political backdrop. Add the good-vs-evil trope, and you get three overused themes of commercial cinema
3 months ago
