CoinDCX, one of India's leading crypto exchanges, announced the introduction of Daily SIP, a new addition to its monthly SIP experience that lets users invest in crypto every day, starting at just Rs 100. According to the company, the update will give investors a tighter
Redmi Note 15 has become more expensive in India yet again, with Xiaomi revising the prices of both storage variants by Rs 2,000. The latest increase comes just weeks after an earlier price adjustment, making the phone significantly costlier than its launch price
Editorial independence is core to our work. Some links may earn us a commission, without influencing our opinions. Apple reportedly bringing M6 chip and new colours to iMac later this year Apple is reportedly preparing a new 24-inch iMac with the M6 chip and new colours
Sonova launched its third hearing-aid platform utilising real-time AI on Monday, its latest effort to strengthen its position in a market that relies on rapid technology upgrades to shorten replacement cycles and attract first-time users. The Swiss company was the first one to roll
Apple shipments are expected to decline by around 2.1% in 2026, before returning to growth of around 2.8% in 2027, noted Counterpoint Research. However, it is likely to remain a comparatively resilient due to the sustained demand for the iPhone 17 series
Quick commerce platforms drum up sales, push deals ahead of New Year’s Eve to offset delivery strike & rush
Quick commerce companies are pushing customers to stock up ahead of New Year's Eve, industry executives said, as they brace for a spike in demand and potential disruptions due to a planned strike by delivery personnel.
These platforms, including Swiggy Instamart, Flipkart Minutes, Zepto, BigBasket and Amazon Now, have also started rolling out party-themed sections and targeted deals on soft drinks, snacks, mixers, disposable cups, decoration items and games.
For the year-end period, direct-to-consumer (D2C) brands have already started recording an upward trend in sales on quick commerce apps.
“Advance planning is materially higher this year, particularly for New Year's Eve house parties and small-group celebrations,” said Sagar Daryani, cofounder and chief executive, Wow Momo Foods, which has a range of frozen food and ready-to-eat products. “We are observing increased scheduled ordering and bulk-cart behaviour, especially within gated communities, where collective celebrations are driving predictable, volume-led demand.”
New Year's Eve is one of the busiest days of the year for quick commerce and food delivery platforms, with order volumes surging sharply throughout the day. Companies typically set up war rooms and hire additional temporary workers to deal with the order volume spike.
Executives at quick commerce firms said the push is aimed at frontloading demand to not only help pace operations but also mitigate impact of the anticipated strike.
This Christmas, delivery staff associated with meal aggregators and quick commerce platforms, including Zomato, Swiggy, Zepto, Blinkit, Amazon Now and Flipkart Minutes, went on strike. They plan to stop work again on December 31, making it two of the busiest days of the year for such companies.
ETtech
Ready for Bumper Eve
On Thursday, about 40,000 delivery riders conducted flash strikes and bike rallies that disrupted operations in some parts of New Delhi, Gurgaon, Pune, Bengaluru and Hyderabad, according to unions and restaurant owners.
Meanwhile, with a “sizeable” share of sales expected in the days leading up to December 31, platforms began placing New Year's Eve purchase orders as early as the first week of December, a senior executive at a packaged snacks company said.
This follows a strong festive season for D2C brands during Diwali, when they witnessed 2-3x growth in sales year-on-year on quick commerce platforms.
Swiggy Instamart, Zepto, Flipkart Minutes, Amazon Now, BigBasket and Blinkit did not respond to ET's queries till publication of this report.
Daryani said Wow Momo is witnessing increasing traction for its large-format party packs. “Meals designed to serve four to eight people are consistently outperforming individual portions, indicating a clear shift towards group consumption and higher basket consolidation during festive occasions,” he said.
Home and personal care brand Beco is also seeing a spike in demand for baking paper, napkins and tissue papers a week ahead of New Year's Eve on quick commerce. “Last year, we saw about 55% year-on-year (YoY) growth for party essentials like baking papers, napkins and tissue papers. This year, we are already seeing similar growth for these categories on quick commerce as platforms,” said Sourabh Narula, head of ecommerce marketplace, Beco.
The uptick in sales for party essentials during this time of the year comes from a forced demand creation by these companies as they set up separate sections on the apps to attract customers, according to Narula.
“We saw Christmas sales grow nearly 3-4x on-year, and we expect a similar surge for New Year's through quick commerce platforms. December 31 continues to be one of the busiest days of the year for the category,” said Sneh Jain, cofounder, The Baker's Dozen.
For The Baker's Dozen, sales on quick commerce picked up from December 15 as platforms rolled out season offers and consumers also began planning their celebrations early this year.
To push sales further, quick commerce apps are running flash sales and interactive games with offers on some items.
As demand rises, 10-minute delivery platforms are pushing brands to ramp up spending on advertising. Companies advertising heavily on Flipkart Minutes, Instamart and BigBasket include PepsiCo's Lay's, ITC's Bingo, Bisleri, Coca-Cola, Cadbury and Fast&Up, as well as Farmley and frozen foods maker McCain.
Instamart is also pushing party specific items such as chips, confectionary, beverages and ready to eat snacks of its private label brand Noice.
Source: EconomicTimes
Related Posts: swiggy,quick commerce,New Year’s Eve,delivery strike,D2C brands,party essentials,flash sales,bulk-cart behaviour,food delivery platforms,zomato
The Indian government has ordered Google to shut down hundreds of Firebase accounts that have been linked to online and bank scams, affecting many people in the country. These scams have become a major issue in India over the last few years and most of it is linked to the rise of digital payments
11 hours ago
India's semiconductor market is projected to reach USD 155 billion by CY31, implying a (CAGR) of 20 per cent and taking the country's share of global to roughly 9 per cent by 2031, according to a report by . The report said India's semiconductor opportunity is being supported by a combination of
11 hours ago
![Washington DC [US], August 23 (ANI): Dr Dre, the legendary hip-hop producer and performer, sees AI as another tool in the music-tech toolbox akin to](http://newsorbit360.com/files/news/en/imgs/its-a-new-tool-for-creativity.jpg?height=520)
Washington DC [US], August 23 (ANI): Dr Dre, the legendary hip-hop producer and performer, sees AI as another tool in the music-tech toolbox akin to synthesisers and asserted that only people "who have trouble creating" are afraid of AI, reported Variety.Washington DC [US], August 23 (ANI): Dr Dre
15 hours ago
Vine is back? Divine app revives six-second videos, bans AI content Vine is making a comeback through Divine, a new six-second video app backed by Jack Dorsey that bans AI content and brings back old Vine videos. Published on: Aug 23, 2026, 22:41:11 IST By Durva More Prefer HTon Google Share via
15 hours ago
The story so far: The head of Flock, a surveillance camera maker-operator that works with a range of clients in the U.S., issued an apology this month after the Washington Post reported that multiple law enforcement officers had abused his product network
1 days ago
Editorial independence is core to our work. Some links may earn us a commission, without influencing our opinions. Fujifilm X-T30 III review: The specs are familiar, but the shooting experience is hard to ignore The Fujifilm X-T30 III is a tiny
1 days ago
Editorial independence is core to our work. Some links may earn us a commission, without influencing our opinions. I tracked my sleep with these smartwatches to see which ones make sleep tracking useful I tested smartwatches with sleep tracking to see how useful their sleep insights are for
1 days ago
firms have become “somewhat marginal” in the artificial intelligence investment cycle given the scale of capital required, and large enterprises should increasingly fund AI companies alongside traditional investors, managing director said on Saturday
1 days ago
Amid growing competition from Anthropic and Chinese AI models, OpenAI said it is cutting the prices of its frontier GPT-5.6 Sol model for developers by more than 20% for the next three months. The price cuts are effective on OpenAI's application programming interface, or API
1 days ago
Union Electronics and IT Minister Ashwini Vaishnaw on Friday indicated that Apple could broaden its manufacturing operations in India beyond iPhones, potentially adding products such as MacBooks and iPads. Speaking at the launch of the Mobile Phone Manufacturing Scheme (MPMS)
1 days ago
Editorial independence is core to our work. Some links may earn us a commission, without influencing our opinions. Best 32-inch smart TVs in India 2026: Top picks across budgets for sharper viewing, smart features and entertainment Explore 32-inch smart TVs with Full HD and QLED options
2 days ago
Nvidia has made a minority investment in privately held to develop infrastructure to power AI across the U.S., the companies said on Friday. The investment will help Cloverleaf develop sites for the data centers, while Nvidia will support infrastructure buildouts for AI computing
2 days ago
Yuval Noah Harari on the economic and political perils of AI Humanity must not entrust its lot to clever machines, the bestselling historian warns Updated on: Aug 22, 2026, 14:21:37 IST The Economist Prefer HTon Google Share via Copy link YUVAL NOAH HARARI describes himself as a historian who
2 days ago
Anthropic plans to let enterprise customers exercise greater control over their data when using its advanced AI models, a source familiar with the matter said on Thursday, marking a shift in the Claude chatbot maker’s data retention policy
2 days ago
Asset manager suffered a last month in which hackers stole some personal information, according to a letter on Friday. The New York-based firm was among dozens of prominent U.S. and other businesses that were recently targeted by ransom-seeking hackers who use phone calls to compromise their
2 days ago
Zomato founder Deepinder Goyal has revealed a major design update for Temple, the wearable technology project he has been developing, saying the latest version is now less than half the size of the device previously shown. According to Goyal
2 days ago
Editorial independence is core to our work. Some links may earn us a commission, without influencing our opinions. Best Tech Rakhi gifts under ₹1,000: 5 gadgets your brother or sister will actually use Whether your sibling is a fitness enthusiast or someone who's always on their phone
2 days ago
, a startup building data centers in space, said on Friday it had raised $250 million at a $2.3 billion valuation, as it looks to expand AI infrastructure through . SpaceX's blockbuster IPO has rekindled investor interest in the space industry
2 days ago
The new Apple iPhone range is expected to arrive in September, with the iPhone 18 Pro and iPhone 18 Pro Max among the key models revealed. The new lineup is also rumoured to include Apple’s first foldable iPhone. However, for customers seeking a traditional flagship smartphone
2 days ago
As Apple gears up for its major September iPhone event, the company is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max and an all-new foldable iPhone. The iPhone 18 Pro models are tipped to feature a faster A20 Pro chipset, larger batteries and upgraded cameras. However
2 days ago
Samsung Galaxy S26 FE launch on August 27? Here’s what the new Galaxy event could reveal Samsung launched the Galaxy S26 series globally back in February this year. Updated on: Aug 21, 2026, 17:09:08 IST Prefer HTon Google Share via Copy link You may be interested in 32% OFF Samsung Galaxy S26
2 days ago
As companies deploy AI across more users and workloads, Snowflake says attention is shifting to token costs, model choice, spending controls and returns. As AI moves from pilots to production, Indian enterprises are beginning to ask a familiar question: “Kitna deti hai?” Only this time
2 days ago
Editorial independence is core to our work. Some links may earn us a commission, without influencing our opinions. Everyday cooking can mean more than reheating when these convection ovens bring several cooking methods together Capacity, cooking modes and preset menus vary across these convection
2 days ago
![New Delhi [India], August 20 (ANI): The next phase of enterprise artificial intelligence (AI) will be less about deploying the latest models and more about](http://newsorbit360.com/files/news/en/imgs/next-phase-of-enterprise-ai-not-about-deploying-models.png?height=520)
New Delhi [India], August 20 (ANI): The next phase of enterprise artificial intelligence (AI) will be less about deploying the latest models and more about managing their continuous upgrades, costs and performance, according to a report by Straive
3 days ago
![New Delhi [India], August 20 (ANI): India's key strength in artificial intelligence lies in the applications layer, while the country is simultaneously](http://newsorbit360.com/files/news/en/imgs/indias-ai-strength-lies-in-applications.jpg?height=520)
New Delhi [India], August 20 (ANI): India's key strength in artificial intelligence lies in the applications layer, while the country is simultaneously building capabilities in data centres and other digital infrastructure, Union Minister Ashwini Vaishnaw said in an interview with Morgan Stanley
3 days ago
Google has a back-to-college gift! Get 1 year of free 400GB storage, better learning tools and higher Gemini limits Google is expanding its student perks with discounted premium services and new ways to research, revise and learn through Gemini and Search. Updated on: Aug 20, 2026
4 days ago
The first healthcare touchpoint for more than half of India’s population are the frontline workers such as ASHA and Anganwadi workers. Strengthening their confidence with AI-enabled tools on their hand-held devices, will significantly improve the quality and reach of primary healthcare in the
4 days ago
