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Indian grocery store opening in US descends into chaos
Indian grocery store opening in New Jersey descends into chaos, video divides internet
Indian grocery store opening in New Jersey descends into chaos, video divides internet
The grand opening of an Indian grocery store in New Jersey descended into chaos last week as hundreds of shoppers rushed to avail inaugural offers.
Updated on: Jul 06, 2026 1:53 PM IST By Sanya Jain Prefer HTon Google Share via Copy link The grand opening of an Indian grocery store in New Jersey descended into chaos last week as hundreds of shoppers rushed to avail inaugural offers. A brand-new Patel Brothers opened in Piscataway, New Jersey — but what was meant to be a celebration soon became the site of confusion. Indians in New Jersey were seen at the opening of a new Indian grocery store. (Instagram/@nishigandhi1715) Videos shared online show dozens of shoppers pushing and shoving each other in a bid to grab produce off the shelves, apparently because of low prices. According to some unverified reports, the rush was due, in part, to Patel Brothers putting parwal (a type of gourd) on sale for just $1.99. (Also read: US woman compares Indian markets with American stores: ‘Chaos, colours, bargaining’ shape the experience) Watch the video below: View this post on Instagram A post shared by NISHI (@nishigandhi1715)Video sparks criticism
The video of the new Patel Brothers store opening in New Jersey shows overwhelmed staffers trying to keep pace with the demand. Several shoppers, meanwhile, were seen grabbing bunches of produce and pushing their shopping carts through the aisles. The behaviour displayed in the video drew a certain amount of criticism, as several Indians sought to distance themselves from the chaos. A woman named Laavanya Pasupuleti commented under the Instagram video, calling the display ‘embarrassing’. She said that even though she is based in New Jersey, she does not go “bargain hunting” like the people in the video. “This made me feel soo incredibly embarrassed as an Indian American in NJ. My family and I are not one of those types to go bargain hunting as a mindset and act like this in the process,” she wrote. “Inflation has brought up prices and we accept the fact. We shop at Patel Brothers in NJ.” “These are the people who act rich when they come to India to visit their relatives,” another said. (Also read: Internet reacts to woman criticising Indian tourists for being ‘loud, chaotic, disrespectful’ while travelling in Japan) However, some people pointed out that the racism playing out in the comments section was unjustified, noting how the rush is no different from what many American malls witness during Black Friday sales. “It's rich to shame people in one clip when the same behaviour is normal at Black Friday — stampedes aren’t cultural quirks, they’re predictable results of bad event design. Put rules, staffing, and safety measures in place and people won’t have to ‘rush’ to survive a sale,” a user wrote. “Isn't this how white people react when black friday sales go on? Are we gonna be abusing and judging just cuz. These are brown people?” another asked. ABOUT THE AUTHOR Sanya Jain Sanya Jain is an Assistant Editor with Hindustan Times Digital. She has nearly a decade of experience in covering offbeat stories that speak to the everyday experience - from viral videos to human interest copies that spark conversation. Her interests stretch across business, pop culture, social media trends, entertainment and global affairs. Before joining Hindustan Times, Sanya spent two years with Moneycontrol and five years with NDTV. She holds an undergraduate degree in English literature from St Stephen’s College, Delhi, and a master’s in journalism from the Xavier Institute of Communications, Mumbai. Sanya has a sharp eye for spotting emerging trends and looking for newsworthy angles to elevate viral posts into meaningful narratives. She was the first one, for example, to cover Narayana Murthy’s remark on 70-hour work weeks that sparked a national conversation. She is equally at ease writing about business leaders as about the common man, about issues of national importance and memes that amuse social media. Sanya enjoys speaking with content creators, newsmakers and entrepreneurs to transform everyday moments into engaging, slice-of-life stories that resonate with readers. When she is not working, Sanya can be found curled up with a good book. Born and raised in Lucknow, she has spent the last several years in Delhi. She is deeply interested in animal welfare and now spends a lot of her time running after her destructive orange cat.Read More New Jersey Get Latest Updates on Trending News Viral News, Video, Photos and Weather Updates of India and around the world Home/Trending/Indian Grocery Store Opening In New Jersey Descends Into Chaos, Video Divides Internet See LessThe grand opening of an Indian grocery store in New Jersey descended into chaos last week as hundreds of shoppers rushed to avail inaugural offers. A brand-new Patel Brothers opened in Piscataway, New Jersey — but what was meant to be a celebration soon became the site of confusion.
Videos shared online show dozens of shoppers pushing and shoving each other in a bid to grab produce off the shelves, apparently because of low prices. According to some unverified reports, the rush was due, in part, to Patel Brothers putting parwal (a type of gourd) on sale for just $1.99.
(Also read: US woman compares Indian markets with American stores: ‘Chaos, colours, bargaining’ shape the experience)
Watch the video below:
The behaviour displayed in the video drew a certain amount of criticism, as several Indians sought to distance themselves from the chaos.
A woman named Laavanya Pasupuleti commented under the Instagram video, calling the display ‘embarrassing’. She said that even though she is based in New Jersey, she does not go “bargain hunting” like the people in the video.
“This made me feel soo incredibly embarrassed as an Indian American in NJ. My family and I are not one of those types to go bargain hunting as a mindset and act like this in the process,” she wrote. “Inflation has brought up prices and we accept the fact. We shop at Patel Brothers in NJ.”
“These are the people who act rich when they come to India to visit their relatives,” another said.
(Also read: Internet reacts to woman criticising Indian tourists for being ‘loud, chaotic, disrespectful’ while travelling in Japan)
However, some people pointed out that the racism playing out in the comments section was unjustified, noting how the rush is no different from what many American malls witness during Black Friday sales.
“It's rich to shame people in one clip when the same behaviour is normal at Black Friday — stampedes aren’t cultural quirks, they’re predictable results of bad event design. Put rules, staffing, and safety measures in place and people won’t have to ‘rush’ to survive a sale,” a user wrote.
“Isn't this how white people react when black friday sales go on? Are we gonna be abusing and judging just cuz. These are brown people?” another asked.
Source: HindustanTimes
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