‘Spite might be greatest incentive’: Bengaluru CEO on employees working weekendsA Bengaluru-based CEO has revealed that his employees are voluntarily working late nights and weekends — not for better incentives, but to spite a rival company Updated on: Sep 1, 2026
Tim Cook was happy at Compaq. One meeting with Steve Jobs changed his mindIn a 2014 interview with journalist Charlie Rose, Tim Cook had recalled how he ended up at Apple. Updated on: Sep 1, 2026, 07:54:20 IST By Sanya Jain Prefer HTon Google Share via Copy link On Monday
From Greater Noida to Delhi: 47-km bus ride ends in gang-rape of 16-year-oldThe Class 11 student, who lives in Mainpuri, left home on August 3 without informing her parents, the Delhi Police said. Updated on: Sep 1, 2026, 07:53:15 IST By Hemani Bhandari Prefer HTon Google Share via Copy link The
In August last year, Rafikul Biswas was picked up from his home in Bengaluru, and accused of being an undocumented migrant from Bangladesh. Biswas, who is originally from Nadia district in Bengal, spent four months in a detention centre in the city
IMDbPro is providing free premium memberships to Indian entertainment professionals. This initiative removes financial barriers for actors, directors, and crew members. Eligible professionals can access career tools and networking opportunities
How the cereal flakes came to be
How the cereal flakes came to be
Did you have breakfast today? It’s one thing when you are enjoying your summer holidays, when you can have delayed breakfasts, but it is quite another for most school goers on working days. The start time of the school and the hurried nature in which you get ready and get started means that breakfasts could often be a blur.
One breakfast item that eases the burden on those managing the kitchen and is eaten by people around the world is the classic cold cereal. There might have been cereals before them, but it was courtesy of two brothers that they enjoy the kind of fame they do now. You would have heard of the brand that came to be because of them, surely. It is Kellogg’s.
Born on February 26, 1852, John Harvey Kellogg was the elder of the two brothers. He made up for his irregular schooling by being an avid reader. While he first attended school full time only at the age of 12, he grew up to receive an M.D. from Bellevue Hospital Medical College, New York City, in 1875. By this time, his faith dictated many of his principles, especially those surrounding health and diet.
Will Keith Kellogg, the younger of the two brothers involved in the creation of the cereal flakes industry, was born April 7, 1860 in Battle Creek, Michigan. Even though he was educated only up till the sixth grade, he made up for it with his hard work. As a youngster, Will not only held a job as a stockboy, but also worked as a travelling salesman for household brooms as his father was involved in the business. These experiences shaped the way he led his business in the future.
By 1876, John became the superintendent of a health reform institute in Battle Creek. In order to vary the diet of the patients in the sanatorium, he started experimenting with many nut and vegetable products. Will found his way to the sanatorium himself, starting off as a clerk before rising to the level of a bookkeeper and file manager.
It was here that John and Will started working together on the same problems — to handle the production of foods for sanatorium patients. Their research and development focussed on healthy diet for patients, one that revolved around wholegrain foods and good nutrition.
Like many other inventions and discoveries, the brothers stumbled upon their find by an accident. One particular night in 1894, they boiled wheat with the idea of making dough. They accidentally let it be this way for many hours, forcing the wheat to be softened and tempered.
Instead of discarding the result of their mistake, they decided to put it through the roller process that they did regularly for baking anyway. To their surprise, the individual wheat berries in the mash rolled out into flat, wide flakes.
When they went on to bake them, the result was a crispy cereal product that was not only easy to eat, but also much tastier than the alternatives they had been providing their patients thus far. When the patients got to taste it, most of them took a liking to it immediately. In fact, some of them went so far as to have the flakes shipped over to their homes even after they left the sanatorium facility.
Don’t worry. If you like it with milk, we’ve got one picture to show that too! | Photo Credit: peakpx
On May 31, 1895, John applied for a patent for “Flaked cereals and process of preparing same” and obtained it on April 14 the following year. In his patent, he clearly lays out four steps — soak, cook, roll, bake — and says that the “finished product thus consists of extremely thin flakes”.
By 1898, the brothers started off small, setting up a company to deliver a mail-order operation. The younger of the two continued to experiment, using the same technique with corn and coming up with a product that he believed was even better than what they had set out with.
On one side was John, focussed on pioneering healthy food and its distribution. On the other side was Will, dreaming of turning his business into a packaged food enterprise whose large scale would cover the whole globe. Given the polar opposite nature of their attitude towards their business, it was evident that a rift would ensue.
The fall out between the two brothers eventually did happen in 1906 over the distribution of their cornflake cereal. Will went on to form his own company, which was later renamed as The Kellogg Company (doing business as Kellogg’s).
By this time, there were plenty of players in the industry, including competitors who were once patients at the sanatorium and had had the cereal flakes themselves. Will, however, had the will to persevere and also had the necessary skills to promote and market his goods.
Within the first year of establishing his company, Will was able to sell 1,75,000 cases of his corn flakes. In the years that followed, Kellogg’s became a household name and it remains the case even today.
Will served as the company’s president until 1929 and stayed on as a chairman of the board until 1946. In addition to expanding the product line, Kellogg’s has grown as a company, taking the cereal flakes and other food items that it produces to nearly every nook and corner of the world — just as Will had once dreamt.
Have you ever had anything from Kellogg’s? In case you have, or even if you haven’t, chances are that you know their logo.
If you’ve read the article, you would know that there were several competitors for Will when he set out with his business. In order to stand apart and differentiate his cereal flakes from those of others, he personally started adding his own signature to every box! This was not only a way of differentiating, but also a means of guaranteeing authenticity.
With the passage of time, Will’s handwritten signature has evolved into the famous logo that we see in every box from the company even today. The original script has largely remained intact over the past century or so, with minimal stylistic changes to go with the times.
Published - May 31, 2026 06:54 am IST
In School
Source: TheHindu
Related Posts: You might lose your LPG connection — Unless you do this one thing within 3 months Anti-Immigration Protesters In London Caught Enjoying Onion Bhaji A Step-By-Step Guide To DIY-ing And Enjoying Fondue at Home in India This Winter Shalini posts rare pictures of children enjoying ‘daddy time’ with Ajith Kumar The 70s Afro-rock genre enjoying a surprising rebirth It's about enjoying the moment and not taking too much pressure Experts explain the link between blood sugar spikes 5 delicious high-protein chia seed puddings to energise your breakfast routine Is Eating Breakfast Late Harming Your Health 5 Morning Mistakes That Can Raise Your Blood Sugar Before Breakfast
Victoria Beckham's fashion and beauty business has made an operating profit for the first time since she founded it in 2008, the company has said. Victoria Beckham Holdings Ltd, which is led by the former Spice Girl as creative director, made an operating profit of £7.3m in 2025, accounts show
1 hours ago
Wendell Berry dies at 92: Cause of death, wife, children, famous quotes, poems and moreThe Kentucky farmer-poet Wendell Berry, who championed small farms and criticised industrial agriculture, died at his Port Royal home. Updated on: Sep 1, 2026
1 hours ago
As per reports, no new domestic LPG connection has been provided since March 2026 in the wake of the Middle East crisis. New Delhi: As September is about to begin, key changes related to LPG and PNG, including price changes, connections, e-KYC updates, and more, are up for implementation
1 hours ago
Stock market falls as Iran tensions return; Dow, S&P 500, Nasdaq dropUS stocks fell as Iran tensions returned, pushing oil prices higher. Dow, S&P 500 and Nasdaq dropped, while August gains remained intact. Updated on: Aug 31, 2026, 21:00:52 IST By Durva More Prefer HTon Google Share via Copy link
1 hours ago
India's commerce minister Piyush Goyal led the country's largest-ever business delegation to Japan last week in a bid to expand trade and investment ties between the two countries. His visit came as Japan's deepening push into Asia's third largest economy has become increasingly more apparent
1 hours ago
Below normal rain likely in September after warmest August since 1901: IMDThe overall monsoon deficit stood at 14% on August 31, with this expected to increase through September. Updated on: Sep 1, 2026, 07:53:27 IST By Jasjeev Gandhiok, Pallavi Singhal Prefer HTon Google Share via Copy link The
1 hours ago
‘Rift between Babar Azam and Shaheen Afridi’: Ex-Pakistan batter drops bombshell behind ‘ruining of cricket’Babar Azam had an outing to forget at Lord's, returning with two single digit scores. Updated on: Sep 1, 2026, 07:47:32 IST Written by Vishesh Roy Prefer HTon Google Share via Copy
1 hours ago
U.S. Treasury Secretary Scott Bessent said on Sunday (August 30, 2026) he will encourage G20 members to re-examine terms of trade with China to shrink global imbalances and press Beijing to rebalance its economy away from exports and toward domestic consumption.U.S
1 days ago
Step inside Aditi Rao Hydari and Siddharth's first home in Chennai: 18th-floor gem that blends vintage and modern styles Updated on: Aug 31, 2026, 14:10:07 IST By Krishna Pallavi Priya Prefer HTon Google Share via Copy link A look inside Aditi Rao Hydari and Siddharth's first home in Chennai
1 days ago
Goa nightclub fire case: SC upholds HC order cancelling bail of club ownersGoa nightclub fire case: SC upholds HC order cancelling bail of club owners Published on: Aug 31, 2026, 14:03:27 IST PTI Prefer HTon Google Share via Copy link New Delhi
1 days ago
Editorial independence is core to our work. Some links may earn us a commission, without influencing our opinions.Add a little shine and sparkle to your lips with these 5 glitter lipsticksIf you are bored of your regular lipsticks then its time to switch to glitter lipsticks
1 days ago
Techie lands in Bengaluru from US via Amsterdam, calls out Delta, KLM over missing bagA techie landed in Bengaluru from the US via Amsterdam, only to discover his checked baggage was missing. Published on: Aug 31, 2026, 12:10:34 IST By Vaishali Kapila Prefer HTon Google Share via Copy link A techie
1 days ago
Grand Canyon flash flood update: Scary visuals emerge as 1 dies and 15 remain unaccountedVideos and images from Grand Canyon National Park show helicopters rescuing stranded hikers and damaged trails which forced major closures across the park. Published on: Aug 31, 2026
1 days ago
A heartbreaking video from flood-hit Nepal has gone viral on social media, drawing widespread attention to the plight of two young siblings amid the devastation. The children were reportedly separated from their parents and were seen trying to find them in the aftermath of the disaster
1 days ago
The summer transfer window may have been open since 15 June but several Premier League clubs are still scrambling to get key deals over the line before Tuesday's 23:00 BST deadline. From Julian Alvarez and Enzo Fernandez to Cody Gakpo and Ismaila Sarr
1 days ago
₹2.8 crore trauma care upgrades planned for hospitals in Gurugram, FaridabadThe facilities will get HEPA-filtered systems, sealed doors, laminar airflow and specialised infrastructure for emergency and surgical care. Published on: Aug 31, 2026
1 days ago
Marital status can't disqualify daughters from compassionate jobs: Chhattisgarh HCMarital status can't disqualify daughters from compassionate jobs: Chhattisgarh HC Published on: Aug 31, 2026, 13:42:55 IST PTI Prefer HTon Google Share via Copy link Bilaspur
1 days ago
Daughter takes mother to movie theatre for the first time with her own earnings: ‘This is priceless’A daughter used her own earnings to give her mother her first movie theatre experience. Updated on: Aug 31, 2026, 13:36:14 IST By Vaishali Kapila Prefer HTon Google Share via Copy link A daughter
1 days ago
In the run up to the Global Fintech Fest 2026, Madhusudanan R, co-founder of M2P Fintech, spoke to The Economic Times Digital about the new frontiers of challenges for India in the age of AI, how fintechs have to walk a tightrope and why India is a better market than the US
1 days ago
Tamil Nadu's Chief Minister Joseph Vijay announced a milk procurement price increase to Rs 44 per litre. He also revealed plans for a semiconductor park and new electricity corridors in Kanchipuram. Meanwhile, Mumbai's milk prices will rise by Rs 9 per litre starting September 1, 2026
1 days ago
Novak Djokovic broke down in tears during a US Open first-round defeat by Argentina's Mariano Navone which provided further evidence age is fast catching up with the 39-year-old great. The 24-time Grand Slam champion was overcome by emotion in the deciding set of a dramatic match where he struggled
1 days ago
Jenny Lupton death: Southwest Airlines flight attendant's nephew reveals unusual circumstances, ‘Her bed was untouched’In a conversation with HT.com, Jenny Lupton's nephew, Samuel, described her as a “very friendly person” who knew “exactly how to make anyone laugh or smile
1 days ago
The government has notified the scheme with an outlay of Rs 1.27 lakh crore to boost the in the country.The scheme has been divided into six segments covering designing of chips by Indian firms, setting up units for capital equipment required for chip production, semiconductor fabs, chip assembly
1 days ago
Four suspected members of an armed group were killed in a gunfight with the Meghalaya Police in the East Garo Hills district on Sunday. Two pistols, along with live and used rounds of ammunition, were recovered from them, said the East Garo Hills Police
1 days ago
Anti-conversion bill won’t be tabled in Goa assembly: BJP lawmakerRuling Bharatiya Janata Party (BJP) lawmaker Michael Lobo said the government acted in haste in having the bill cleared in the Cabinet Published on: Aug 31, 2026, 14:06:30 IST By Gerard de Souza Prefer HTon Google Share via Copy
1 days ago
An FIR was filed against Rahul Gandhi for his remarks on a purification ritual. The Congress party criticized the Uttarakhand government for this action. They questioned why no case was filed against those who performed the ritual. The Congress stated they would respond through democratic and legal
1 days ago
The Supreme Court on Monday stayed a case against Dehradun gym owner Deepak Kumar, who had opposed the harassment of an elderly Muslim shopkeeper by alleged Bajrang Dal members in January, Live Law reported. The bench also stayed the Uttarakhand High Court’s March order restraining Kumar from
1 days ago
