One of the defining characteristics of mature consumer markets is not simply the abundance of products, but the quality of consumer decision-making. Across sectors, rising financial awareness, easier access to information and digital discovery are changing what people choose to buy and how they
Imagine reaching retirement with a bond portfolio that works like a staircase. One bond matures this year, another next year, and another the year after, giving you access to money at different points instead of having to unlock the entire investment at once
Augmont Enterprises IPO Day 2: The initial public offering (IPO) of integrated gold and silver platform Augmont Enterprises Ltd is witnessing its second day of bidding today, August 24. So far, the public issue has been subscribed 2.88 times. The Rs 825-crore IPO
Gold prices remain high in India; check 22K, 24K rates in Mumbai, Delhi, Bengaluru International gold prices also climbed to a more than three-month high on Monday. Published on: Aug 24, 2026, 13:46:24 IST By HT News Desk Prefer HTon Google Share via Copy link Gold prices remained high in India on
Nearly three-fourth of large-cap active funds underperformed a blended (LargeMidCap) benchmark over a 10-year period, according to the 2025 report by SPIVA (S&P Indices Versus Active). In this article, we discuss two reasons that could, perhaps
Indian Stock Market Today, August 24: The domestic equity markets opened higher on Monday, but gains remained measured as investors continued to track elevated crude oil prices and geopolitical tensions in West Asia. At 9:16 am, the BSE Sensex was up 205 points, or 0.26%, at 77,746.06
Businesses from India and the U.S. have expressed interest in investing in Bangladesh and made proposals to improve the country's investment climate, Commerce Minister Khandakar Abdul Muktadir has said. Mr. Muktadir’s remarks on Saturday (August 22
Minimalistic retractable door handles became a signature feature of electric vehicles (EVs), but the controversial designs are now at the centre of China's biggest car recall, affecting more than 4 million vehicles. The recall, which includes 2.98 million Chinese-made Teslas
Fifty-year mortgages and $2,000 cheques: What's behind Trump's affordability drive?

Fifty-year mortgages and $2,000 cheques: What's behind Trump's affordability drive?
Facing growing public pessimism about his handling of the economy, US President Donald Trump has fired off a flurry of proposals to address consumer concerns.
Trump previously downplayed concerns about cost of living, insisting the outlook had improved during his nine months in office. He said affordability was a "new word", and a "con job" by Democrats.
But he has focused on the issue with some urgency since his Republican Party's poor performance in last week's off-year elections across a handful of states.
He is again proposing an idea to give most Americans a $2,000 (£1,500) "subsidy".
In reality the payments would operate more like a rebate for federal revenue generated by his tariffs on foreign imports.
The rest of the tariff revenue, he has said, would go to reducing the federal budget deficit.
According to economists, however, the tariff revenue isn't nearly enough to cover the $2,000 rebate plan, even with the most generous assumptions and a narrow definition of those with incomes to qualify.
"If we take something like a cut-off of $100,000 a year in income, the minimum cost would be about $300bn, which would absorb all of the tariff revenue that's been taken in so far and would require some deficit financing," says Erica York, vice-president of tax policy at the non-partisan Tax Foundation.
What's more, according to Ms York, the tariff refunds might end up being counterproductive by driving up prices as more money is pushed into the American economy. Covid-era stimulus payments may have created a similar dynamic, albeit in a larger scale.
It would give large sums of money to households who are more likely to consume that than save it," she said. "So we would have more dollars chasing goods in the economy.
On Sunday, Treasury Secretary Scott Bessent seemed to downplay the possibility of such payments, saying that the revenue gains from the tariffs would be reflected in lower tax rates paid by Americas next year under the provisions of Trump's 2025 "Big, Beautiful Bill" spending package, which Congress passed in July.
In last week's elections, when Democrats notched up a string of victories, exit polls indicated the economy once again led all issues as the subject of concern for American voters.
Zohran Mamdani made affordability the key to his successful campaign for New York City mayor, as did Abigail Spanberger in Virginia and Mikie Sherrill in New Jersey with their winning runs for governor.
The exit poll results match recent opinion surveys that have suggested the public is souring on Trump's handling of the economy and his inability, in their view, to follow through on campaign promises to lower costs for American consumers.
Another of Trump's ideas involves promoting 50-year mortgages – an alternative to the 30-year mortgages that are standard for American home purchases.
The president has touted the extended payment schedule as a way to make home ownership easier for Americans.
Many in his own party, however, view it as a boon for lenders who will collect bigger fees and more interest.
"I don't like 50-year mortgages as the solution to the housing affordability crisis," Republican congresswoman Marjorie Taylor Greene of Georgia wrote on X.
It will ultimately reward banks, mortgage lenders and home builders while people pay far more in interest over time and die before they ever pay off their home.
Trump appears to have floated this idea without consulting senior White House advisers – a reflection of his willingness to move quickly on new ideas, but with the risk of giving his advisers little time to offer input.
Trump has also suggested taking government health insurance subsidies that will expire at the end of the year – which Democrats have unsuccessfully fought to extend during the 43-day government shutdown – and turning them into direct cash payments to consumers.
During an interview with Fox News, the president said this would allow American consumers to be more like "entrepreneurs" and "go out and negotiate their own insurance".
All of these proposals would likely require congressional implementation, which is far from guaranteed with narrow Republican majorities in both chambers.
Trump has broached other, more modest proposals for reducing costs, such as ordering a federal investigation into beef prices and reaching an agreement with pharmaceutical manufacturers to lower the price of obesity drugs for uninsured buyers.
"It feels right now they're just throwing all sorts of ideas out there to test them to see if they sound good," says Ms York.
Trump's electoral success – his ability to challenge long-held conservative orthodoxy and overcome seemingly formidable public concerns - demonstrate his well-tuned political instincts.
When he has sensed vulnerability in the past, he's frequently used his political rallies and public appearances to sound out new ideas and gauge popular support.
But this is harder to do from the confines of the Oval Office, which is why the White House is discussing whether he should travel the country to give speeches on the economy, according to CNN.
Some of Trump's other actions risk undermining his attempts at recalibrating his policies to reflect a darkening public mood.
For instance, Trump continues to insist that prices are dropping. In some cases – such as eggs and dairy products – he's right.
But in others – those aforementioned beef, as well as coffee and electricity – costs are on the rise.
The president has repeatedly noted that the price of a Thanksgiving meal at Walmart is less than last year.
But he doesn't mention that the retail chain's dinner package this season contains half as many items and a smaller turkey.
All the while, his administration has fought in court to end food aid during the government shutdown, and the president has relentlessly touted the multi-billion-dollar renovations he's overseeing to the White House.
Four years ago, Joe Biden's White House was insisting that the economy was strong even as post-Covid consumer costs spiralled higher.
For the next three years of his administration, the Democratic president and his aides pointed to economic indicators and data in vain, as the public's mood remained dark.
At 3%, inflation under Trump is still way below the 9.1% rate it peaked at under Biden, which was the worst cost-of-living crunch for decades.
Trump effectively exploited this disconnect between the Democratic leadership in Washington and American voters' sentiment during his 2024 presidential campaign.
Now, however, Trump finds himself facing similar circumstances, as Republicans seek to avoid a similar fate in the elections to come.
Additional reporting by Tom Edgington, BBC Verify
Follow the twists and turns of Trump's second term with North America correspondent Anthony Zurcher's weekly US Politics Unspun newsletter. Readers in the UK can sign up here. Those outside the UK can sign up here.
Source: BBC
Related Posts: Bussiness
Tempsens Instruments India IPO Day 3: The initial public offering (IPO) of temperature sensing and heating solutions provider Tempsens Instruments Ltd is witnessing its final day of bidding today, August 24. So far, the public issue has been subscribed by a strong 31.34 times. The Rs 650-crore IPO
12 hours ago
S&P 500 just hit a level seen only once before in 155 years — could a market crash be next? The S&P 500 CAPE ratio hit 40 for only the second time in 155 years, raising concerns about valuations, future returns and a possible market correction. Updated on: Aug 23, 2026
15 hours ago
Anthropic $2 trillion IPO: Why investors think it could be worth more than SpaceX Anthropic could reach a $2 trillion IPO valuation as revenue surges, raising questions about whether the AI company can be worth more than SpaceX. Published on: Aug 23, 2026
15 hours ago
US President Donald Trump has said Canada wants "the benefits of being a State, without being one" after trade talks between the two countries collapsed late on Friday. In his first comments since negotiations broke down, triggering new 50% US tariffs on a range of Canadian goods
1 days ago
India’s payments sector has raised $5.8 billion across 371 equity funding rounds since January 2021, while producing eight initial public offerings (IPOs) and triggering 25 acquisitions, as the industry increasingly consolidates around a handful of well-funded players
1 days ago
Can Reddit survive in the AI era? It wants more cash for its data—and more of people’s time Published on: Aug 22, 2026, 16:40:48 IST The Economist Prefer HTon Google Share via Copy link Earlier this summer “Backrooms”, a horror flick, became one of the most successful independent films ever
1 days ago
What with a 250th birthday, Taylor Swift's wedding and the football World Cup, Americans could be forgiven for taking their eye off the ball this summer. But signs of economic trouble have been building. This week they hit the headlines when US national debt passed the $40tn (£29.4tn) mark
1 days ago
Insurance regulator IRDAI has directed Edelweiss Life Insurance and Pramerica Life Insurance, in separate orders on August 20, not to open new place of business for six months for non-compliance with Expenses of Management (EoM) limits in 2024-25
2 days ago
India remains a very attractive destination for global investments and its economic fundamentals form the basis for strong investor confidence, Jyoti Jeetun, the Minister of Financial Services and Economic Planning of Mauritius told The Hindu in an interview
2 days ago
A fresh wave of US tariffs on a wide array of Canadian goods has come into effect as of midnight on Saturday after a last minute break down in trade talks. Announcing the suspension of negotiations shortly before the Friday night deadline, Canadian Prime Minister Mark Carney said he would impose
2 days ago
TCS Employee Surveillance Row: Tata Consultancy Services (TCS), India’s largest IT services company, on Friday denied reports that it is using monitoring tools to track individual employee activity on company-issued laptops. The IT giant said the purpose of the tools is to monitor the overall
2 days ago
Walmart stock falls 9% as retailer finally brings Apple Pay, Google Pay Walmart stock fell 9% after earnings despite beating estimates and raising guidance. The retailer will add Apple Pay and Google Pay Tap to Pay from August 24. Updated on: Aug 21, 2026
2 days ago
TikTok has agreed to pay $400m (£293m) to the US to end a lawsuit alleging its platform violated children‘s privacy, marking one of the largest ever settlements over the issue. The deal stems from a 2024 suit by the Department of Justice under former President Joe Biden alleging TikTok and its
2 days ago
What’s next for Nvidia after the AI chip boom? Wall Street wants more—here’s what investors need to know Nvidia stock faces high expectations ahead of August 26 earnings as Wall Street watches AI growth, valuation, open-source models and Nvidia's next big story. Updated on: Aug 22, 2026
2 days ago
Costco dividend rises: Why a $10,000 investment pays only $61 yearly A $10,000 Costco investment earns only about $61 a year in regular dividends. Here’s why investors still buy COST for growth and special dividends. Updated on: Aug 20, 2026
3 days ago
Leaving education, getting a job, buying a home and perhaps starting a family: the path previous generations followed may seem a distant dream to many now. But is it getting a bit easier - at least when it comes to getting on the housing ladder? Today's prospective first-time buyers may well feel
3 days ago
Nearly six months after US President Donald Trump vowed a swift victory over Iran, the conflict appears to be at a standstill, with prospects of a military victory or negotiated settlement growing dimmer. To break the deadlock, Trump has vowed an "economic D-Day" under which any country that does
3 days ago
Why US stocks fell today: Dow, S&P 500, Nasdaq drop as oil and bond yields rise US stocks fell as oil prices and Treasury yields rose. Dow, S&P 500 and Nasdaq dropped as Trump's Iran threat, Walmart and the bond market hit Wall Street. Published on: Aug 20, 2026
3 days ago
Crypto stocks surge as Trump backs Clarity Act: Coinbase, Circle, miners rise Crypto stocks surge as Trump backs the Clarity Act. Coinbase, Circle, Bitcoin miners and other crypto shares rise as investors expect clearer US crypto rules. Updated on: Aug 20, 2026
4 days ago
Stock Market Today, August 20: The domestic equity market snapped its seven-day losing streak and ended sharply higher on Thursday, August 20, as broad-based buying lifted sentiment across sectors after the US Treasury stepped in to contain the surge in global bond yields
4 days ago
The Reserve Bank of India RBI has accorded its approval to Life Insurance Corporation of India (LIC) for acquiring an aggregate holding of up to 9.99% of the paid-up share capital or voting rights in HDFC Bank Ltd., the bank said in a filing with the exchanges on Wednesday (August 19, 2026) night
4 days ago
Customers have shared their outrage after an app used by many businesses to track timesheets and produce invoices hiked bills by as much as 1500%, with one person calling it "daylight robbery". Richard Haldenby, head of UK consultancy firm Salentis
4 days ago
Bitcoin Price Today, August 20: Bitcoin surged to the $70,000 mark on Thursday, recording one of its sharpest gains in recent months as a combination of lower US Treasury yields, a weaker dollar, strong institutional demand and large-scale short liquidations pushed the broader cryptocurrency market
4 days ago
US President Donald Trump has said he will launch tougher economic measures against Iran, as well as any country and that helps or does business with the country. He wrote in all capital letters on Truth Social that he was launching "the most crushing economic operation ever taken against any
4 days ago
The domestic equity markets were trading firmly higher on Thursday, August 20, with buying visible across large-cap, mid-cap and small-cap stocks. The gains strengthened through the session, with the benchmark Sensex rising more than 600 points by 1:20 pm
4 days ago
U.S. President Donald Trump will host cryptocurrency executives at the White House on Wednesday as U.S. financial regulators this week prepare to advance their framework for certain digital assets. Trump, who has earned more than $1.4 billion from his family’s crypto ventures
4 days ago
Telecom inflation, chargers and the number 45, and Small Talk ASL app Beyond the regular noise, a closer look at personal technology. 20 August 2026. Published on: Aug 20, 2026, 08:00:58 IST By Vishal Mathur Prefer HTon Google Share via Copy link Opening thoughts. Josh Staub
4 days ago