A little bit of hunger is good for you," says Serge Pizzorno. "Keeps you going. The Kasabian frontman is describing a typical day in his home recording studio. Snacks and phones are banned, but he might screen a film in the background (typically something by David Lynch) while he tinkers with his
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Fashion blogger shares how she built ‘7 figure income’ from content creation
Gone are the days when blogging was just a hobby, today, it's a thriving industry where content can unlock collaborations, brand deals, and even financial independence. Fashion and lifestyle creator Kritika Khurana, popularly known as That Boho Girl, who has over 1 million followers on Instagram, recently shared in her September 11 post how she built a seven-figure income from content creation and offered tips for anyone looking to follow the same path. (Also read: From floral dupattas to neo-traditional silhouettes: Top 5 festive fashion trends for 2025 )
In her post, Kritika reminded aspiring creators that success doesn't depend on having millions of followers. “Brands care about content that connects, not just numbers,” she explained. Starting 11 years ago with nothing but an idea, she has since worked with top brands and built a seven-figure income from content creation.
Kritika highlights that the creator economy is booming, making it the perfect time to step in:
“Brands need creators more than ever,” she adds, noting that authentic storytelling is the future of marketing.
A post shared by Kritika Khurana (@thatbohogirl)
One of the biggest challenges for beginners is figuring out what to charge. Kritika shared a simple formula:
For example, if a brand wants to use your video as ads, that adds extra cost. As a ballpark, beginner UGC creators in India charge between ₹2,500– ₹7,000 per video, with rates increasing as your skills and reach grow.
Joining programs like Amazon, Flipkart, Nykaa, or Wishlink can help creators earn commissions between 5–20%, translating to ₹500– ₹2,000 on a ₹10,000 sale.
The biggest revenue driver for creators. Campaigns can start small at ₹3,000– ₹10,000 but scale up to ₹5–15 lakh depending on your audience and storytelling skills. Kritika stresses that what brands truly value is engagement and authenticity, not just numbers.
Unlike Instagram, YouTube videos continue to earn through ads and affiliate links for years. With CPMs in India ranging from ₹50– ₹300 per 1,000 views, consistency pays off. Even a library of 20–30 videos can generate a steady income over time.
A hidden bonus stream where creators can tag products directly in videos, allowing audiences to shop seamlessly while generating extra income alongside ad revenue.
Kritika's advice is clear, " you don't need millions of followers or expensive equipment to start. What you need is creativity, consistency, and the courage to share your voice. “If I could start from scratch, so can you,” she says.
Source: HindustanTimes
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