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Crompton enters premium smart home space with Rhion and Energion
Crompton is no longer just an electrical appliance brand: Here’s what it’s building instead
Crompton is no longer just an electrical appliance brand: Here’s what it’s building instead
Crompton is betting big on smart homes with Crompton 2.0, launching premium Rhion water tech and expanding Energion into connected energy and EV solutions.
Updated on: Aug 19, 2026, 12:42:28 IST Prefer HTon Google Share via Copy linkYou may be interested in
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AQUA D PURE Zinc + Copper + Mineral RO+UV+UF 10 to 12 Litre RO + UV + TDS ADJUSTER Water Purifier with Copper Charge Technology black & copper Best For Home and Office ₹5,238 ₹24,999 Check Details Crompton is no longer looking at itself only as a fan, lighting or home appliance company. At an event in Mumbai on August 18, the 85-year-old consumer electrical brand unveiled a new strategy called Crompton 2.0, marking its push into connected homes, premium technology and smart energy solutions. What is Crompton 2.0? Everything unveiled at the landmark Mumbai event. (Crompton) By Aishwarya Faraswal Aishwarya is your go-to guide for turning your home, especially your kitchen, into the smartest and most efficient space on the block. If you ever find yourself wondering which air fryer actually delivers that perfect crisp, whether a new-age water purifier is worth the hype, or how to make your refrigerator work smarter (not harder), she’s the one to turn to. For over five years, Aishwarya has dived deep into the world of home and kitchen tech, reviewing everything from air fryers and microwaves to chimneys and water purifiers. Her approach is simple: cut the jargon, highlight genuine innovation, and spotlight budget-friendly solutions without compromising on quality. Her column is where fresh launches meet honest opinions. There is no sugarcoating and no fancy marketing spin. Every review comes from real, hands-on experience, giving readers the unfiltered truth, good or bad (sometimes brutal). A big believer in viral “how-to” hacks, Aishwarya loves sharing appliance hacks like microwave-cleaning tricks that involve a lemon and absolutely zero scrubbing, fridge-care tips (when sometimes all you need to do is defrost) that save you trouble, and everything in between. She tries her best for home tech to feel less overwhelming and a whole lot more fun. Read moreRead less The company also introduced a new brand identity, along with Crompton Rhion, a premium technology platform, and a wider Energion ecosystem focused on energy efficiency, connected appliances and EV charging.What is Crompton 2.0 all about?
Crompton says its new approach is built around how people use technology at home today. Instead of selling individual products, the company wants its appliances and energy solutions to work as part of a larger connected setup. The change is also visible in the company's new visual identity. Its new emblem, called Cephyr, uses a 12-circle design. Crompton has also added small technology cues to its branding. The dot above the “i” in its “Amazing, Every Day” tagline now resembles a Wi-Fi symbol, while the letter “E” includes elements inspired by a power button and electrical plug. The company has also introduced a new sound identity that will be used across its digital platforms, products and other consumer touchpoints. “Crompton 2.0 is our transformation into a diversified, tech-first home solutions platform,” said Promeet Ghosh, Managing Director and CEO of Crompton Greaves Consumer Electricals. Crompton just quietly added a Wi-Fi symbol and power button to its logo. (Crompton)Crompton Rhion takes aim at premium water purifiers
One of the biggest announcements at the event was Crompton Rhion, a new premium technology platform. Its first product is the Rhion Water Biofier, which takes Crompton into the premium water purification market. So, what makes it different from a regular RO purifier? Crompton says the Biofier goes beyond conventional multi-stage filtration. The company is focusing on water profiling and mineral balance, with the aim of delivering water that is better suited for daily consumption. The move comes as Crompton sees room for growth in India's water purifier market. According to the company, the domestic market is worth around ₹5,565 crore, while household penetration remains relatively low. RO technology continues to dominate the segment.Energion gets a bigger role
Crompton is also giving its Energion platform a much larger role. The platform, which already includes energy-efficient technologies such as BLDC motors, is being expanded to cover more parts of the energy chain. This includes smart energy conversion, storage, renewable energy and EV charging. The company is also looking at residential solar solutions and energy products for businesses.Is Crompton taking on bigger tech brands?
That appears to be the larger goal. With Crompton 2.0, the company is moving beyond its traditional electrical appliance business and putting connected technology, premium products and energy solutions at the centre of its next phase. For consumers, the interesting part will be seeing how quickly these new platforms translate into products that are useful at home, rather than simply adding more smart features to existing appliances. Stay updated with the latest Technology News, gadget launches, app updates, artificial intelligence and digital trends. Find reviews, comparisons and useful insights from the world of tech. Home/Technology/Crompton Is No Longer Just An Electrical Appliance Brand: Here’s What It’s Building Instead See LessCrompton is no longer looking at itself only as a fan, lighting or home appliance company. At an event in Mumbai on August 18, the 85-year-old consumer electrical brand unveiled a new strategy called Crompton 2.0, marking its push into connected homes, premium technology and smart energy solutions.
The company also introduced a new brand identity, along with Crompton Rhion, a premium technology platform, and a wider Energion ecosystem focused on energy efficiency, connected appliances and EV charging.
The change is also visible in the company's new visual identity.
Its new emblem, called Cephyr, uses a 12-circle design. Crompton has also added small technology cues to its branding. The dot above the “i” in its “Amazing, Every Day” tagline now resembles a Wi-Fi symbol, while the letter “E” includes elements inspired by a power button and electrical plug.
The company has also introduced a new sound identity that will be used across its digital platforms, products and other consumer touchpoints.
“Crompton 2.0 is our transformation into a diversified, tech-first home solutions platform,” said Promeet Ghosh, Managing Director and CEO of Crompton Greaves Consumer Electricals.
So, what makes it different from a regular RO purifier?
Crompton says the Biofier goes beyond conventional multi-stage filtration. The company is focusing on water profiling and mineral balance, with the aim of delivering water that is better suited for daily consumption.
The move comes as Crompton sees room for growth in India's water purifier market. According to the company, the domestic market is worth around ₹5,565 crore, while household penetration remains relatively low. RO technology continues to dominate the segment.
This includes smart energy conversion, storage, renewable energy and EV charging. The company is also looking at residential solar solutions and energy products for businesses.
For consumers, the interesting part will be seeing how quickly these new platforms translate into products that are useful at home, rather than simply adding more smart features to existing appliances.
Source: HindustanTimes
Related Posts: Crompton,smart energy solutions,connected homes,premium technology platform,water purification market,crompton 20
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