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BKT partners all five Women’s Premier League teams
Balkrishna Industries Ltd. is the new Official Tyre Partner for all five teams in India's premier women's T20 championship. This partnership supports women's cricket growth. BKT's commitment to inclusion and high performance is highlighted. The company has existing global cricket associations. This move strengthens BKT's sports portfolio in India.
Balkrishna Industries Ltd. (BKT) has announced its association as the Official Tyre Partner for all five teams competing in India's premier women's T20 championship for the upcoming season. The partnerships cover Mumbai Indians, Royal Challengers Bengaluru, Delhi Capitals, Gujarat Giants and UP Warriorz.
The company said the move underlines its commitment to using sport as a platform for inclusion and long-term development, while supporting the continued growth of women's cricket in India.
Commenting on the association, Rajiv Poddar, Joint Managing Director, BKT, said, “BKT aligns with sporting platforms that embody equality and inclusion, promoting a positive impact on people and sport enthusiasts. Joining forces with teams competing in India's premier women's T20 championship builds on BKT's established presence in cricket globally and strengthens our portfolio of strategic sporting relationships. Through these partnerships, we aim to play a meaningful role in supporting a high-performance platform that celebrates excellence and resilience and contributes positively to the continued evolution of women's cricket in India.”
Rajesh Menon, Chief Operating Officer, Royal Challengers Bengaluru, said, “We are delighted to partner with BKT Tyres, a brand that shares our commitment to excellence, inclusion and the continued growth of women's cricket. Their strong global association with sports and belief in high performance platforms make them a valuable partner for us.”
Sunil Gupta, CEO, Delhi Capitals, said, “We've shared a strong association with BKT Tyres in the past through our IPL team, and it is encouraging to see them now extend their footprint into the Women's Premier League. BKT's long-standing involvement across multiple sports and leagues globally reflects their belief in building the sport in a meaningful way.”
Sanjay Adesara, Chief Business Officer, Adani Sportsline, which owns Gujarat Giants, said, “We are delighted to partner with BKT Tyres, a globally recognized brand with a strong presence across multiple sports and leagues worldwide. Their focus on performance and excellence makes this partnership a natural fit.”
Kshemal Waingankar, COO, UP Warriorz, said, “BKT Tyres' commitment to women's cricket and its association across all teams in the league is a powerful endorsement of the growth and potential of the women's game in India.”
A Mumbai Indians spokesperson said, “BKT Tyres has been an integral partner of the Mumbai Indians for five years, and we are proud to now bring that spirit of collaboration to the women's game. This partnership reflects our ‘One Family' commitment to parity and performance.”
BKT said its Women's Premier League partnerships build on its broader association with cricket globally. The company currently has a year-long partnership with Cricket Australia and maintains a wide international sports portfolio spanning football, basketball, rugby and motorsports, with strategic support from RISE Worldwide in India.
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Source: EconomicTimes
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