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Bhajan clubbing is taking Indian cities by storm as Gen Z, spirituality and techno beats come together
Gen Z is embracing bhajan clubbing, a new nightlife trend blending traditional devotional songs with techno beats. This spiritual partying offers a sense of community and a grounding experience, attracting young adults seeking an alternative to mainstream clubs. Organizers highlight the growing demand for "devotional but danceable" gigs across Indian metros.
A hall full of hip youngsters are sitting cross-legged on the floor, hands swaying in the air, heads banging to the rhythm pounding on the stage. The song? Not a Billboard chart-topper. Not the latest Bollywood hit. It is an old bhajan, set to groovy music, that is moving the youngsters to soul-tapping ecstasy: “Sree Krishna Govinda Hare Murare/ Hey Nath Narayan Vasudeva….” Move over, Taylor Swift. This is tailored for the spirit.
Bhajan clubbing is taking Indian metros by storm as Gen Z, spirituality and techno beats come together in one trending moment. It has turned into a full-blown nightlife alternative with tickets, sound setup and chanting fans. This is spiritual partying.
Backstage Siblings, the musical band of Kolkata-based Raghav Agarwal, 25, and his sister Prachi, 22, perform a repertoire of old Hindi film songs and bhajans. For them, bhajan clubbing is not a passing fad. “For us, it's not a trend but a deeper cultural movement. People are finally letting go of old stereotypes about bhajan sandhyas and realising that anything bringing peace, even a bhajan, is worth embracing,” says Raghav.
Bhajan jamming session by Backstage Siblings
Bhajan clubbing, says Prachi, isn't new: “It has been with us for years, it's only being recognised now. Choosing peace, in whatever form it comes—that is what bhajan clubbing means to us.”
To them, devotion is not being modernised, it is being reclaimed. “It's not about the song itself, but the feeling behind it. Whether it's sung to a guitar or a flute, the soul of the bhajan stays alive,” says Raghav.Backstage Siblings are gearing up for an all-India Bhajan Jamming Tour from January, covering cities such as Mumbai, Delhi, Kolkata, Pune, Hyderabad and Bengaluru. Each show is likely to have 2,500-3,000 attendees.
GOD IS IN THE GIG
Event platforms are witnessing a surge in “devotional but danceable” gigs, complete with lights, tickets and waitlists. SortMyScene, a ticketing platform for music and cultural events, has listed over 100 such events in India, from Delhi and Mumbai to Bengaluru and Kasol, this year.According to Srida Patodia, cofounder of SortMyScene, bhajan clubbing does not cater only to temple regulars. It is pulling in mainstream nightlife consumers. “Our internal audience data shows that the typical bhajan club attendee is between the ages of 25 and 40, and spiritual seekers overlap heavily with the techno, indie and Bollywood crowd,” she says. She adds that the emerging soundscape includes “devotional but danceable remixes, folk-fusion and electronic-inspired chants”. Young bands performing “Shiv Tandav”, “Ram Siya Ram” and “Raghupati Raghav” in contemporary formats are becoming popular.
PRAY, WHAT SONG IS THAT?
Bhajan clubbing is on the rise in Delhi. The ISKCON temple at Punjabi Bagh held an event in late November. Collective chanting and devotional music drew in youngsters. Nikunj Gupta, founder of Sanatana Journey, a platform promoting Sanatana Dharma among youth, will host a bhajan clubbing event in December and tickets, costing ₹899, are selling fast. Says Gupta: “Youngsters are looking for a sense of community. They are looking at this as a recreational activity.”In Mumbai, Kallol Café in Navi Mumbai is hosting a 40-seater bhajan clubbing night early December.
London-based Radhika Das, whose kirtan concerts are packed, says, “Young people are overwhelmed by noise, speed, expectations and constant online comparison. They are craving something grounding, something real. Mantra music calms the mind and creates connection without pressure.”
Das likes to create rich soundscapes but is mindful that “the mantra has to lead, and the music must follow”. “If the sound helps someone feel God more deeply, the fusion works. If it distracts from devotion, then it's not in the right direction,” he says. “Instruments can evolve—guitars, strings, percussion—but the chant remains the North Star. If the music deepens devotion, it belongs. If it overshadows it, it doesn't.”
A young attendee at a recent kirtan by Das in Delhi shared on Instagram that what struck her the most was the absence of “the desperation to look cool”.
There is no sequinned clubwear, no judgement, no side-eye. “It felt like a new cultural wave with chai and coffee replacing cocktails,” she wrote, adding that after the pretence in most social spaces, “spirituality feels like the truest philosophy of life”. A bhajan clubbing ticket can cost up to ₹1,300, a world away from free satsangs and prasad laddoos. Says Patodia: “The average entry fee of events we have partnered with is ₹699.”
Backstage Siblings' bhajan sessions cost ₹1,000, similar to their Bollywood concerts.
Organisers point out that lights, logistics and venues that can host thousands don't come cheap.
However, long before bhajan clubbing became a ticketed youth phenomenon, some organisations like the Art of Living Foundation have been turning devotional songs into high-energy social experiences. Dr Saurabh Shekhawat, a dental surgeon and singer from Jaipur who is associated with Art of Living, describes the growth of spiritual music as organic, not trendy. Art of Living's events are mostly free, hosted in cafés or open spaces. “We may soon introduce a reasonable entry fee just to ensure the keenness of participants,” says Shekhawat.
DEVOTION BREAK
As a generation that grew up online takes a break from their hyperconnected hours of posting and scrolling to sing Hindu devotional songs, Gupta says the appeal goes beyond religion or ritual. He says it is about belonging: “A sense of community at such events probably gives youngsters a reason to attend.”Kirtan singers say the shift is not just about enjoying bhajans differently but about spirituality becoming personal rather than prescriptive. Das says this generation is not running from religion but is redefining its terms: “I believe spiritual music is becoming a lasting part of youth culture. This isn't a trend; it's a response to a deeper emotional need.”
The need for a collective experience also defines the format. Bhajan performers choose short, familiar chants so that crowds can join in instantly. The Agarwal siblings, who lead bhajan jams with guitars and percussion instruments, pick popular chants that allow immediate participation.
Bhajan clubbing seems to have entered nightlife not as hardcore religion, but as an alcohol-free, anxiety-free, collective high, giving youth what clubs rarely do—participation, purpose and a peer group they don't have to impress.
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Source: EconomicTimes
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